Marketing, measurement, and creative ad industry news with top thought leader perspectives.https://www.adworldnews.com/en-usMon, 19 Oct 2026 07:23:10 GMT https://www.adworldnews.com/news/program-level-signals-ctv-contextual-targeting-chris-chandler-peer39https://www.adworldnews.com/news/program-level-signals-ctv-contextual-targeting-chris-chandler-peer39Peer39’s Chris Chandler, Head of CTV and Audio Partnerships, says contextual earns more CTV budget when buyers can trust the labels on what they buy.Mon, 19 Oct 2026 07:23:10 GMTMeasurement https://www.adworldnews.com/news/claudia-hesse-hesse-voices-cannes-sound-brand-recognitionhttps://www.adworldnews.com/news/claudia-hesse-hesse-voices-cannes-sound-brand-recognitionCannes Audio & Radio juror Claudia Hesse on the frog call her jury couldn’t stop whistling and why brands that keep a familiar sound outlast the next new ad.Mon, 19 Oct 2026 06:56:56 GMTCreative https://www.adworldnews.com/news/ctv-supply-chain-signal-loss-customer-behavior-gautham-pingali-wpp-mediahttps://www.adworldnews.com/news/ctv-supply-chain-signal-loss-customer-behavior-gautham-pingali-wpp-mediaGautham Ram Pingali, Chief Media Officer at WPP Media Canada, explains how simpler customer briefs help buyers keep CTV targeting accurate and prove its value to CFOs.Tue, 13 Oct 2026 02:52:20 GMTMeasurement https://www.adworldnews.com/news/ctv-reach-ai-creative-budget-split-laura-kavanagh-mediaplushttps://www.adworldnews.com/news/ctv-reach-ai-creative-budget-split-laura-kavanagh-mediaplusLaura Kavanagh, SVP, Head of Media at Mediaplus North America, on when to reach unaware consumers and when to win over uninterested ones with better ads.Fri, 09 Oct 2026 04:55:49 GMTMeasurement https://www.adworldnews.com/news/linear-tv-attribution-news-sports-networks-stephanie-stawniczy-empire-todayhttps://www.adworldnews.com/news/linear-tv-attribution-news-sports-networks-stephanie-stawniczy-empire-todayStephanie Stawniczy, Marketing Director at Empire Today, explains why quick search counts undersell big networks and what it costs a brand to judge them too early.Wed, 30 Sep 2026 01:55:54 GMTMeasurement https://www.adworldnews.com/news/ai-advertising-disclosure-impact-local-brandshttps://www.adworldnews.com/news/ai-advertising-disclosure-impact-local-brandsAI labels are becoming unavoidable. For local businesses built on trust and familiarity, weak creative can turn disclosure into lasting reputational damage.Fri, 18 Sep 2026 16:46:16 GMTAI & Technology https://www.adworldnews.com/news/local-ad-market-political-cliff-core-growth-q1https://www.adworldnews.com/news/local-ad-market-political-cliff-core-growth-q1Political advertising will deliver a record year, then leave local media selling into a pessimistic SMB market where former clients must be re-acquired.Wed, 16 Sep 2026 18:53:34 GMTIndustry News https://www.adworldnews.com/news/chesley-maddox-dorsey-aurn-radio-reach-measurement-valuehttps://www.adworldnews.com/news/chesley-maddox-dorsey-aurn-radio-reach-measurement-valueAURN CEO Chesley Maddox-Dorsey on why radio's next move is proving the value behind its reach, translating trust and attention into the measurable outcomes advertisers now expect.Tue, 15 Sep 2026 05:10:50 GMTMeasurement https://www.adworldnews.com/news/execution-abundant-choosing-bottleneck-rafael-gilhttps://www.adworldnews.com/news/execution-abundant-choosing-bottleneck-rafael-gilWhen AI makes execution abundant, the bottleneck shifts from making to choosing. Rafael Gil reveals what happens when anyone can produce almost anything.Fri, 11 Sep 2026 06:31:12 GMTCreative https://www.adworldnews.com/news/local-media-sales-creative-job-ai-video-advertisershttps://www.adworldnews.com/news/local-media-sales-creative-job-ai-video-advertisersThe seller's advantage was always access. AI creative took that wall down, and now the advertiser shows up with a finished spot and a point of view.Fri, 11 Sep 2026 06:31:12 GMTLeadership https://www.adworldnews.com/news/farmers-insurance-rebrands-jingle-eleanor-solomon-dentsu-andres-arliahttps://www.adworldnews.com/news/farmers-insurance-rebrands-jingle-eleanor-solomon-dentsu-andres-arliaEleanor Solomon, Head of Creative at Farmers Insurance, and Andres Arlia, Executive Creative Director at Dentsu Creative, on the art of maintaining consumer attention across every channel after company rebrand.Wed, 09 Sep 2026 23:43:13 GMTCreative https://www.adworldnews.com/news/constraint-beats-celebrity-budget-world-cup-advertisinghttps://www.adworldnews.com/news/constraint-beats-celebrity-budget-world-cup-advertisingGian Carlo Lanfranco on why L&C's World Cup work for SKYN proves a hyper-local cultural insight outperforms an eight-figure celebrity media buy.Fri, 04 Sep 2026 19:03:01 GMTLeadership https://www.adworldnews.com/news/video-production-shoot-design-asset-planning-william-boyer-ultrahttps://www.adworldnews.com/news/video-production-shoot-design-asset-planning-william-boyer-ultraUltra's William Boyér argues brands waste money on single videos when one shoot, planned around where each piece will run, could yield a year of footage.Wed, 02 Sep 2026 17:59:27 GMTCreative https://www.adworldnews.com/news/waymark-state-of-spec-report-local-media-production-gaphttps://www.adworldnews.com/news/waymark-state-of-spec-report-local-media-production-gapSeven months of data from 50+ local media companies show what happens when reps lead with a finished ad instead of a proposal. Deals run a third larger, 78% of wins are net-new business, and streaming is closing in on broadcast.Wed, 26 Aug 2026 20:48:03 GMTIndustry News https://www.adworldnews.com/news/b2b-creative-product-led-storytelling-benedict-buckland-alan-agencyhttps://www.adworldnews.com/news/b2b-creative-product-led-storytelling-benedict-buckland-alan-agencyalan. agency's Benedict Buckland on why B2B campaigns land harder when the product, the research, or the operation carries the story instead of the industry commentary.Wed, 26 Aug 2026 20:48:03 GMTCreative https://www.adworldnews.com/news/heather-carver-tvscientific-ctv-brand-performance-integrationhttps://www.adworldnews.com/news/heather-carver-tvscientific-ctv-brand-performance-integrationHeather Carver on why CTV can finally build demand and convert it, and what goes wrong when advertisers only fund one half of the funnel.Wed, 26 Aug 2026 20:48:03 GMTMeasurement https://www.adworldnews.com/news/heather-timm-red-lobster-bestie-bib-crabfest-campaignhttps://www.adworldnews.com/news/heather-timm-red-lobster-bestie-bib-crabfest-campaignHeather Timm, Senior Director, Advertising & Media at Red Lobster, explains the three questions the team asks before building a campaign, and why the Crabfest Bestie Bib cleared all of them.Tue, 25 Aug 2026 15:09:35 GMTCreative https://www.adworldnews.com/news/global-creative-local-authorship-megha-dutta-partnershiphttps://www.adworldnews.com/news/global-creative-local-authorship-megha-dutta-partnershipThe Partnership Africa's Megha Dutta on why global campaigns land only when local creatives author the work, and how constraint turns smaller markets into sharper problem-solvers.Thu, 20 Aug 2026 12:40:08 GMTCreative https://www.adworldnews.com/news/dylan-conroy-ad-podcast-ai-creative-control-platformshttps://www.adworldnews.com/news/dylan-conroy-ad-podcast-ai-creative-control-platformsThe Ad Podcast host Dylan Conroy on why AI-default ad platforms are stripping brand control, why follower counts stopped mattering, and what still earns attention.Thu, 20 Aug 2026 12:40:08 GMTAI & Technology https://www.adworldnews.com/news/brand-mascot-social-to-connected-tv-matt-barlow-brett-terblanche-buddig-havashttps://www.adworldnews.com/news/brand-mascot-social-to-connected-tv-matt-barlow-brett-terblanche-buddig-havasMatt Barlow, VP of Brand and Commerce Marketing at Buddig, and Havas Chicago's Brett Terblanche on what changes when a mascot built for the feed moves to connected TV.Thu, 20 Aug 2026 12:40:08 GMTCreative https://www.adworldnews.com/news/emeka-obia-publicis-west-africa-cultural-insight-ai-scale-canneshttps://www.adworldnews.com/news/emeka-obia-publicis-west-africa-cultural-insight-ai-scale-cannesPublicis West Africa's Emeka Obia on why AI makes culturally specific insight the scaling advantage, and how Cannes-winning work turns local truth into global attention.Thu, 20 Aug 2026 12:40:08 GMTCreative https://www.adworldnews.com/news/sara-saunders-sazerac-svedka-ai-occasion-based-creative-systemhttps://www.adworldnews.com/news/sara-saunders-sazerac-svedka-ai-occasion-based-creative-systemSazerac CMO Sara Saunders on how Svedka uses AI to turn one campaign into an occasion-based system, adapting creative by time and market while humans stay in control.Thu, 20 Aug 2026 12:40:08 GMTAI & Technology https://www.adworldnews.com/news/hellmanns-americas-sandwich-bracket-creators-brent-lukowski-jeff-mauro-unileverhttps://www.adworldnews.com/news/hellmanns-americas-sandwich-bracket-creators-brent-lukowski-jeff-mauro-unileverHellmann's is running its search for America's official sandwich entirely on social, with regional creators cooking every state entry and public voting deciding the winner.Thu, 20 Aug 2026 12:40:08 GMTIndustry News https://www.adworldnews.com/news/creative-strategy-brand-foundation-bethany-omeri-specialhttps://www.adworldnews.com/news/creative-strategy-brand-foundation-bethany-omeri-specialSpecial's Bethany Omeri on why the creative work that lasts starts with a brand's foundation, not a campaign, and how that discipline unlocks both consistency and speed.Thu, 20 Aug 2026 12:40:08 GMTCreative https://www.adworldnews.com/news/laura-brandano-comcast-advertising-ctv-democratization-local-advertisershttps://www.adworldnews.com/news/laura-brandano-comcast-advertising-ctv-democratization-local-advertisersLaura Brandano-Lauta, VP of Market Retail, Large Agency & Inside Sales at Comcast Advertising, explains why attribution is becoming non-negotiable, why one ad running everywhere no longer works, and why the cheapest CPM is rarely the best deal.Wed, 19 Aug 2026 18:50:30 GMTCreative https://www.adworldnews.com/news/yuliya-tushina-dasm-group-creates-humanity-chain-campaignhttps://www.adworldnews.com/news/yuliya-tushina-dasm-group-creates-humanity-chain-campaignYuliya Tushina, Chief Creative Excellence Officer at DASM Group, shares how physical experiences are becoming advertising's strongest response to an AI-saturated creative environment.Sat, 01 Aug 2026 15:47:38 GMTIndustry News https://www.adworldnews.com/news/edu-luke-hefty-ai-impact-cannes-lions-2026https://www.adworldnews.com/news/edu-luke-hefty-ai-impact-cannes-lions-2026Edu Luke, Founder and Sound Branding Creative at HEFTY Music & Sound, walks through the cross-border AI fragmentation reshaping his studio's client work and the hybrid production discipline his team practices.Fri, 31 Jul 2026 13:14:28 GMTIndustry News https://www.adworldnews.com/news/reduction-single-idea-crowded-briefs-pelle-sjoenell-nlshttps://www.adworldnews.com/news/reduction-single-idea-crowded-briefs-pelle-sjoenell-nlsPelle Sjoenell, Film Jury President at Cannes Lions 2026 and Worldwide Chief Creative Officer at NLS, on why overloaded briefs weaken advertising and focus wins attention.Thu, 30 Jul 2026 08:14:11 GMTCreative https://www.adworldnews.com/news/tumpic-prenc-anselmo-tumpic-croatia-global-creative-impacthttps://www.adworldnews.com/news/tumpic-prenc-anselmo-tumpic-croatia-global-creative-impactAnselmo Tumpić, Executive Creative Director and Co-owner of Studio Tumpić/Prenc, explains how geographic distance from major advertising hubs is producing clearer thinking and more original creative workThu, 30 Jul 2026 08:14:11 GMTIndustry News https://www.adworldnews.com/news/marketing-metrics-shift-from-efficiency-to-earnings-matthew-wurst-genuinhttps://www.adworldnews.com/news/marketing-metrics-shift-from-efficiency-to-earnings-matthew-wurst-genuinGenuin CMO Matt Wurst on how marketers shift from renting reach to owning audiences that keep earning.Thu, 30 Jul 2026 08:14:11 GMTMeasurement https://www.adworldnews.com/news/xavier-serrano-tbwa-columbia-ensemble-model-advertisinghttps://www.adworldnews.com/news/xavier-serrano-tbwa-columbia-ensemble-model-advertisingXavier Serrano, CEO of TBWA Colombia, explains why modern creative leadership depends on building an ensemble capable of turning ideas into results.Thu, 30 Jul 2026 08:14:11 GMTIndustry News https://www.adworldnews.com/news/jyrki-poutanen-united-imaginations-ai-impact-in-advertisinghttps://www.adworldnews.com/news/jyrki-poutanen-united-imaginations-ai-impact-in-advertisingJyrki Poutanen, co-founder and Chief Creative Officer of United Imaginations, walks through how AI is redrawing the creative agency landscape by democratizing execution.Thu, 30 Jul 2026 08:14:11 GMTAI & Technology https://www.adworldnews.com/news/stock-ai-workflow-ad-creative-hichame-assi-envatohttps://www.adworldnews.com/news/stock-ai-workflow-ad-creative-hichame-assi-envatoEnvato CEO Hichame Assi on why the fastest AI ad work starts from stock footage, not a blank prompt, and what that shift means for creative teams.Thu, 30 Jul 2026 08:14:11 GMTCreative https://www.adworldnews.com/news/general-mills-natasha-bruns-marketing-strategy-legacyhttps://www.adworldnews.com/news/general-mills-natasha-bruns-marketing-strategy-legacyNatasha Bruns, Senior Corporate Archivist at General Mills, shares why the same consumer-first marketing principle has held across every era of the company's brand portfolio.Thu, 30 Jul 2026 08:14:11 GMTIndustry News https://www.adworldnews.com/news/walmart-vibe-acquisition-ctv-smb-markethttps://www.adworldnews.com/news/walmart-vibe-acquisition-ctv-smb-marketThe deal completes Walmart's closed-loop advertising play. It also removes the leading self-serve CTV platform from the open market at a time when millions of small businesses still can't get on television.Thu, 30 Jul 2026 08:14:11 GMTIndustry News https://www.adworldnews.com/news/jean-carucci-streaming-industry-churn-challenge-solutionshttps://www.adworldnews.com/news/jean-carucci-streaming-industry-churn-challenge-solutionsJean Carucci, streaming media strategist and Principal Owner at Carucci Consultants, explains why churn cannot be solved with content spend and how membership thinking unlocks the next phase of growth.Wed, 24 Jun 2026 06:49:31 GMTIndustry News https://www.adworldnews.com/news/ai-content-pipeline-compliance-arjun-jamwal-verizonhttps://www.adworldnews.com/news/ai-content-pipeline-compliance-arjun-jamwal-verizonVerizon Lead Product Manager Arjun Jamwal on building compliance into AI content production before the output becomes a liability.Wed, 24 Jun 2026 06:49:31 GMTAI & Technology https://www.adworldnews.com/news/knicks-title-new-york-small-businesshttps://www.adworldnews.com/news/knicks-title-new-york-small-businessThe first championship in fifty-three years lands in the country's biggest market. The brands that capitalize won't be the ones who could afford the Finals.Wed, 24 Jun 2026 06:49:31 GMTIndustry News https://www.adworldnews.com/news/world-cup-multicultural-advertising-gaphttps://www.adworldnews.com/news/world-cup-multicultural-advertising-gapHispanic consumers drive nearly a third of U.S. economic growth. They account for less than a twentieth of advertising reach. The World Cup puts that gap in sharp focus.Wed, 24 Jun 2026 06:49:31 GMTMeasurement https://www.adworldnews.com/news/world-cup-host-cities-local-advertisinghttps://www.adworldnews.com/news/world-cup-host-cities-local-advertisingThe 2026 World Cup hands eleven American cities six weeks of concentrated attention. Capturing it has less to do with the stadium than with the screens around it.Wed, 24 Jun 2026 06:49:31 GMTIndustry News https://www.adworldnews.com/news/world-cup-free-ad-supported-streaming-prime-timehttps://www.adworldnews.com/news/world-cup-free-ad-supported-streaming-prime-timeThe hardest-to-reach World Cup audience (young, cord-cutting, ad-skipping) is sitting on free, ad-supported streaming. The tournament's opening week proved it.Wed, 24 Jun 2026 06:49:31 GMTMeasurement https://www.adworldnews.com/news/world-cup-advertising-without-fortune-500-budgethttps://www.adworldnews.com/news/world-cup-advertising-without-fortune-500-budgetThe eight-figure packages are real. They are also only the top of the market, and the belief that they are the only way in is the actual barrier to entry.Wed, 24 Jun 2026 06:49:31 GMTIndustry News https://www.adworldnews.com/news/chris-heatherly-gbbt-consulting-ai-driven-content-reshapes-advertisinghttps://www.adworldnews.com/news/chris-heatherly-gbbt-consulting-ai-driven-content-reshapes-advertisingChris Heatherly, Consultant and Advisor at GBBT Consulting, on why AI's real advertising edge is daily cadence, and what Spencer Pratt's AI-powered mayoral campaign reveals about the new production playbook.Wed, 24 Jun 2026 06:49:31 GMTAI & Technology https://www.adworldnews.com/news/kaleigh-theriault-nielseniq-gen-z-alcohol-consumption-trendshttps://www.adworldnews.com/news/kaleigh-theriault-nielseniq-gen-z-alcohol-consumption-trendsKaleigh Theriault, Director of Beverage Alcohol Thought Leadership at NielsenIQ, says younger consumers are reshaping alcohol around intentionality, premium experiences, and occasion-driven consumption.Wed, 24 Jun 2026 06:49:31 GMTIndustry News https://www.adworldnews.com/news/ai-video-production-direction-creative-judgment-roel-leijten-saphttps://www.adworldnews.com/news/ai-video-production-direction-creative-judgment-roel-leijten-sapRoel Leijten, Studio Manager at SAP, on why tighter briefs, deeper storytelling skills, and shared content systems separate teams getting real leverage from AI.Wed, 24 Jun 2026 06:49:31 GMTCreative https://www.adworldnews.com/news/ai-video-storytelling-divyeshu-sinha-owledhttps://www.adworldnews.com/news/ai-video-storytelling-divyeshu-sinha-owledDivyeshu Sinha, Founder and Creative Director at Leap of Faith Entertainment, on the invisibility standard reshaping AI video and why performance and director control define its last mile.Wed, 24 Jun 2026 06:49:31 GMTAI & Technology https://www.adworldnews.com/news/dmitry-shamis-ohsnap-unlock-creative-teams-brand-softwarehttps://www.adworldnews.com/news/dmitry-shamis-ohsnap-unlock-creative-teams-brand-softwareDmitry Shamis, Co-Founder of OhSNAP! and former HubSpot Global Head of Creative, on why brand systems beat brand documents and unlock the team to take the big swings in unison.Wed, 24 Jun 2026 06:49:31 GMTCreative https://www.adworldnews.com/news/arag-legal-insurance-campaign-chris-owens-joe-desalvohttps://www.adworldnews.com/news/arag-legal-insurance-campaign-chris-owens-joe-desalvoChris Owens, Director of Marketing at ARAG, and Joe DeSalvo, Creative Director at BarkleyOKRP, are using streaming-first comedy and second-screen strategy to make legal insurance feel more culturally engaging.Wed, 24 Jun 2026 06:49:31 GMTCreative https://www.adworldnews.com/news/ooh-event-campaigns-consumer-journey-jessica-durbin-wilkinshttps://www.adworldnews.com/news/ooh-event-campaigns-consumer-journey-jessica-durbin-wilkinsJessica Durbin, Director of Client Partnerships at Wilkins Media, argues that OOH campaigns tied to cultural events are undervalued because measurement stops at impressions instead of tracking the extended consumer journey.Wed, 27 May 2026 12:15:24 GMTMeasurement https://www.adworldnews.com/news/warner-bros-deal-narrative-lessons-wade-payson-denney-wpd-communicationshttps://www.adworldnews.com/news/warner-bros-deal-narrative-lessons-wade-payson-denney-wpd-communicationsWade Payson-Denney, Founder of WPD Communications, on how outlet mapping, political timing, and narrative control influenced a multi-billion-dollar deal.Mon, 25 May 2026 19:12:30 GMTIndustry News https://www.adworldnews.com/news/gen-ai-ctv-advertisers-anant-joshi-director-business-development-magnitehttps://www.adworldnews.com/news/gen-ai-ctv-advertisers-anant-joshi-director-business-development-magniteAnant Joshi, Director of Business Development International at Magnite, explains how AI-generated CTV creative is unlocking television advertising for local businesses that were previously priced out.Mon, 25 May 2026 19:12:30 GMTAI & Technology https://www.adworldnews.com/news/programmatic-ctv-buying-efficiency-tanya-arora-googlehttps://www.adworldnews.com/news/programmatic-ctv-buying-efficiency-tanya-arora-googleTanya Arora, Programmatic Account Manager at Google, on programmatic CTV media consolidation and the future of measurability and reach on any budget.Mon, 25 May 2026 19:12:30 GMTMeasurement https://www.adworldnews.com/news/ronak-shah-inmobi-omnichannel-advertising-strategy-mobile-ctvhttps://www.adworldnews.com/news/ronak-shah-inmobi-omnichannel-advertising-strategy-mobile-ctvRonak Shah, Senior Product Marketing Manager at InMobi Advertising, says most advertisers buying space across screens without a nuanced strategy behind it are leaving significant performance opportunities on the table.Mon, 25 May 2026 19:12:30 GMTMeasurement https://www.adworldnews.com/news/taylan-sadikoglu-nielsen-media-silos-cross-channel-planninghttps://www.adworldnews.com/news/taylan-sadikoglu-nielsen-media-silos-cross-channel-planningTaylan Sadikoglu, Senior Growth Manager at Nielsen, explains why unified media planning keeps failing at the organizational level, why measurement is shifting from channel credit to incrementality, and why the best place to start is auditing waste rather than buying new tools.Mon, 25 May 2026 19:12:30 GMTMeasurement https://www.adworldnews.com/news/linkedin-amazon-b2b-streaminghttps://www.adworldnews.com/news/linkedin-amazon-b2b-streamingThis is the most significant infrastructure shift in B2B advertising since LinkedIn rolled out its self serve ad platform. Here is everything we know so far and what our team thinks it means for the industry.Mon, 25 May 2026 19:12:30 GMTIndustry News https://www.adworldnews.com/news/jean-carucci-shoppable-streaming-collapsed-funnelhttps://www.adworldnews.com/news/jean-carucci-shoppable-streaming-collapsed-funnelJean Carucci, Principal of Carucci Consultants and U of Digital Expert Network member, explains why frictionless, remote-driven purchasing is becoming non-negotiable for streaming partners and why advertisers need to start demanding it.Mon, 25 May 2026 19:12:30 GMTLeadership https://www.adworldnews.com/news/ctv-brand-memory-ai-answer-engines-travis-flood-comcast-advertisinghttps://www.adworldnews.com/news/ctv-brand-memory-ai-answer-engines-travis-flood-comcast-advertisingTravis Flood, Executive Director of Insights at Comcast Advertising, on how generative tools are opening CTV to smaller advertisers chasing visibility in AI answer engines.Mon, 25 May 2026 19:12:30 GMTAI & Technology https://www.adworldnews.com/news/performance-tv-advertising-optimizes-linear-revenue-long-ellis-denail-tvhttps://www.adworldnews.com/news/performance-tv-advertising-optimizes-linear-revenue-long-ellis-denail-tvDenali TV CEO Long Ellis explains how algorithmic optimization is turning remnant linear TV buying into a high-performance channel by aligning publisher revenue with measurable advertiser outcomes.Mon, 25 May 2026 19:12:30 GMTAI & Technology https://www.adworldnews.com/news/alexandra-pompei-alyena-legacy-death-of-marketing-funnelhttps://www.adworldnews.com/news/alexandra-pompei-alyena-legacy-death-of-marketing-funnelAlexandra Pompei, Global Partner GTM Executive and Head of Go-to-Market at Alyena Legacy, explains why AI has become an engagement fabric, why acquisition metrics are meaningless without retention, and why the entire organization needs to deliver the brand experience.Mon, 25 May 2026 19:12:30 GMTMeasurement https://www.adworldnews.com/news/roberto-ercole-lankin-growth-leaders-architect-revenue-systemshttps://www.adworldnews.com/news/roberto-ercole-lankin-growth-leaders-architect-revenue-systemsRoberto Ercole, Marketing Director for Lankin Investments, discusses the future of marketing as one in which pros move beyond channel mastery to focus on building a growth-first channel architecture, using AI as an amplifier.Mon, 25 May 2026 19:12:30 GMTAI & Technology https://www.adworldnews.com/news/marketing-roundup-marc-jacobs-chatgpt-ctv-ad-techhttps://www.adworldnews.com/news/marketing-roundup-marc-jacobs-chatgpt-ctv-ad-techMarc Jacobs launched a social-first entertainment platform starring Rachel Sennott, ChatGPT ads began appearing for logged-out users, and a new partnership brought agent-to-agent media buying to connected TV.Tue, 05 May 2026 18:52:40 GMTIndustry News https://www.adworldnews.com/news/kane-footwear-ctv-ad-strategyhttps://www.adworldnews.com/news/kane-footwear-ctv-ad-strategyA single 30-second spot across 150 streaming networks turned an unknown recovery shoe brand into a CTV success story, with returns that rewrote Kane Footwear's entire growth plan. It's the clearest proof yet that the production barrier keeping small businesses off television is gone.Tue, 05 May 2026 18:52:40 GMTIndustry News https://www.adworldnews.com/news/ai-video-ads-small-business-tv-advertising-ctv-broadcast-qualityhttps://www.adworldnews.com/news/ai-video-ads-small-business-tv-advertising-ctv-broadcast-qualityAI video tools collapsed the cost of broadcast-quality commercials to a subscription fee, but the businesses winning the moment are not the ones generating the most ads.Tue, 05 May 2026 18:52:40 GMTAI & Technology https://www.adworldnews.com/news/youtube-ai-video-adshttps://www.adworldnews.com/news/youtube-ai-video-adsGoogle just made AI video ads free for small businesses on YouTube, but the tool comes with real constraints and every major platform is already doing the same thing.Tue, 05 May 2026 18:52:40 GMTIndustry News https://www.adworldnews.com/news/ai-impact-on-brand-trust-jaime-schwarz-brand-therapyhttps://www.adworldnews.com/news/ai-impact-on-brand-trust-jaime-schwarz-brand-therapyJaime Schwarz, Founder of Brand Therapy, argues that AI won't break brands, but failing to be transparent about how they use it might.Wed, 29 Apr 2026 02:49:28 GMTAI & Technology https://www.adworldnews.com/news/ctv-advertising-measurement-misconceptions-david-nyurenberg-intermediahttps://www.adworldnews.com/news/ctv-advertising-measurement-misconceptions-david-nyurenberg-intermediaDavid Nyurenberg, SVP of Digital at InterMedia Advertising, explains why CTV looks underwhelming when measured like search, and how to rethink performance in a multi-device world.Wed, 29 Apr 2026 02:49:28 GMTMeasurement https://www.adworldnews.com/news/harry-lang-bax-media-solo-builds-streaming-service-aihttps://www.adworldnews.com/news/harry-lang-bax-media-solo-builds-streaming-service-aiHarry Lang, Founder of Bax Media, says that today, deep industry knowledge is an early founder's greatest asset when building digital experiences with AI.Wed, 29 Apr 2026 02:49:28 GMTAI & Technology https://www.adworldnews.com/news/bryce-vredevoogd-scripps-audience-first-strategyhttps://www.adworldnews.com/news/bryce-vredevoogd-scripps-audience-first-strategyBryce Vredevoogd, Advertising Director at The E.W. Scripps Company, on why chasing premium CTV logos can fall short and how planning that prioritizes audience behavior drives better results.Wed, 29 Apr 2026 02:49:28 GMTMeasurement https://www.adworldnews.com/news/scott-young-transmit-streaming-ad-innovationhttps://www.adworldnews.com/news/scott-young-transmit-streaming-ad-innovationScott Young, Co-Founder and Chief Product Officer at Transmit, is turning in-stream moments into scalable ad inventory.Wed, 29 Apr 2026 02:49:28 GMTAI & Technology https://www.adworldnews.com/news/patricia-tanabe-arbos-digital-ai-outputs-brand-expertisehttps://www.adworldnews.com/news/patricia-tanabe-arbos-digital-ai-outputs-brand-expertiseFor Patricia Tanabe, Head of Marketing & Operations at Arbos Digital, marketers who understand their craft and question AI outputs are the ones driving real performance for their brands.Wed, 29 Apr 2026 02:49:28 GMTAI & Technology https://www.adworldnews.com/news/ctv-europe-targeting-measurement-sabela-ruy-diaz-lema-wave-connecthttps://www.adworldnews.com/news/ctv-europe-targeting-measurement-sabela-ruy-diaz-lema-wave-connectWave Connect CEO Sabela Ruy-Díaz Lema outlines how European CTV buyers replace identity-based targeting with attention, AI, and retail media.Wed, 29 Apr 2026 02:49:28 GMTIndustry News https://www.adworldnews.com/news/nba-europe-expansion-authenticity-david-lasday-global-athlete-equityhttps://www.adworldnews.com/news/nba-europe-expansion-authenticity-david-lasday-global-athlete-equityDavid Lasday, CEO of Global Athlete Equity, explains why the NBA's $1B European expansion requires a mix of innovative ad-tech and authentic local ties to succeed.Wed, 29 Apr 2026 02:49:28 GMTAI & Technology https://www.adworldnews.com/news/olivier-karra-broadpeak-ctv-performance-adshttps://www.adworldnews.com/news/olivier-karra-broadpeak-ctv-performance-adsOlivier Karra, Cloud Solutions Marketing Director at Broadpeak, explains how a single click of the remote could open up an entirely new era for CTV advertising.Wed, 29 Apr 2026 02:49:28 GMTMeasurement https://www.adworldnews.com/news/ai-creative-direction-production-process-david-gidali-dinoboy-vfxhttps://www.adworldnews.com/news/ai-creative-direction-production-process-david-gidali-dinoboy-vfxDavid Gidali, Director and VFX Supervisor at Dinoboy VFX, explains that AI is most powerful when used to rapidly explore and refine ideas, with the creator guiding the process to shape outcomes that the tools alone cannot define.Wed, 29 Apr 2026 02:49:28 GMTAI & Technology https://www.adworldnews.com/news/ai-filmmaking-strategic-storytelling-human-judgementhttps://www.adworldnews.com/news/ai-filmmaking-strategic-storytelling-human-judgementPeter Keller, AI Filmmaking Producer of Film Art AI, says creators must combine AI tools with human expertise in cinematic storytelling, editing, and visual composition to produce content that genuinely resonates with audiences.Wed, 29 Apr 2026 02:49:28 GMTAI & Technology https://www.adworldnews.com/news/ai-film-storytelling-creators-collaboration-marco-santiago-stackwrighthttps://www.adworldnews.com/news/ai-film-storytelling-creators-collaboration-marco-santiago-stackwrightMarco Santiago, Writer-Director, and Founder of Stackwright, says AI can collaborate in the creative process, helping generate concepts, surface opportunities, and organize thoughts without replacing the creator’s guiding vision.Wed, 29 Apr 2026 02:49:28 GMTAI & Technology https://www.adworldnews.com/news/nbcuniversal-ai-powered-advertising-infrastructurehttps://www.adworldnews.com/news/nbcuniversal-ai-powered-advertising-infrastructureNBCUniversal launches "Contextual Targeting in Live," an AI system that scans live content to align ads with real-time broadcast moments.Wed, 29 Apr 2026 02:49:28 GMTAI & Technology https://www.adworldnews.com/news/creative-integration-key-to-ctv-ad-successhttps://www.adworldnews.com/news/creative-integration-key-to-ctv-ad-successWhy the platforms that unify the ad buying process with creative production are best positioned to convert new advertisers by removing a significant barrier to entry.Wed, 29 Apr 2026 02:49:28 GMTCreative https://www.adworldnews.com/news/comcast-advertising-survey-tv-advertising-opportunityhttps://www.adworldnews.com/news/comcast-advertising-survey-tv-advertising-opportunityAI-powered video production allows sales reps to create personalized spec commercials in minutes, helping prospects visualize their brand on TV and accelerating the sales cycle.Wed, 29 Apr 2026 02:49:28 GMTAI & Technology https://www.adworldnews.com/news/tommy-shull-stuck-in-motion-netflix-warner-bros-franchise-gaphttps://www.adworldnews.com/news/tommy-shull-stuck-in-motion-netflix-warner-bros-franchise-gapSTUCK IN MOTION's Tommy Shull believes Netflix's Warner Bros. exit exposed a franchise gap that one-off cultural hits alone cannot close.Wed, 29 Apr 2026 02:49:28 GMTIndustry News https://www.adworldnews.com/news/creative-production-gap-in-local-mediahttps://www.adworldnews.com/news/creative-production-gap-in-local-mediaLocal media publishers report growing digital ad revenue from video and CTV, while traditional over-the-air TV advertising is in decline.Wed, 25 Mar 2026 19:09:20 GMTCreative https://www.adworldnews.com/news/ctv-advertisers-increase-spending-2026https://www.adworldnews.com/news/ctv-advertisers-increase-spending-2026A new survey reveals 70% of connected TV advertisers plan to increase spending by an average of 17% in 2026, pushing the market toward a projected $38 billion.Wed, 25 Mar 2026 19:09:20 GMTMeasurement https://www.adworldnews.com/news/programmatic-supply-path-optimization-eric-tilbury-inuvohttps://www.adworldnews.com/news/programmatic-supply-path-optimization-eric-tilbury-inuvoEric Tilbury, Head of Programmatic & Solutions Engineering at Inuvo, explains why supply vetting is the foundation ad teams are missing.Wed, 25 Mar 2026 19:09:20 GMTLeadership https://www.adworldnews.com/news/ai-creativity-impact-kenan-pekoz-audacyhttps://www.adworldnews.com/news/ai-creativity-impact-kenan-pekoz-audacyCreative Director Kenan Peköz of Audacy Seattle examines AI’s role in advertising and why human effort remains the key to breakthrough ideas.Wed, 25 Mar 2026 19:09:20 GMTAI & Technology https://www.adworldnews.com/news/sports-ads-marketing-outcomes-first-julie-xiuhttps://www.adworldnews.com/news/sports-ads-marketing-outcomes-first-julie-xiuJulie Xiu, a Global Tech & Sports Partnerships Executive, details how executive alignment and audience precision turn marquee sports ads into strategic growth engines.Wed, 25 Mar 2026 19:09:20 GMTMeasurement https://www.adworldnews.com/news/streaming-retention-strategy-david-sanderson-reelgoodhttps://www.adworldnews.com/news/streaming-retention-strategy-david-sanderson-reelgoodDavid Sanderson, Founder and CEO of Reelgood Inc., explains how platforms can leverage the rotation economy to strengthen engagement and reduce churn.Wed, 25 Mar 2026 19:09:20 GMTLeadership https://www.adworldnews.com/news/super-bowl-performance-strategy-rachel-costanzo-tinuitihttps://www.adworldnews.com/news/super-bowl-performance-strategy-rachel-costanzo-tinuitiRachel Costanzo, Senior Director of Media Investment at Tinuiti, explains how brands are transforming the Super Bowl from a one-night spectacle into a measurable full-funnel performance engine.Wed, 25 Mar 2026 19:09:20 GMTMeasurement https://www.adworldnews.com/news/robert-franke-intaglio-films-netflix-warner-bros-consolidationhttps://www.adworldnews.com/news/robert-franke-intaglio-films-netflix-warner-bros-consolidationThe Netflix-Warner Bros. deal is more than a merger. Robert Franke, CEO of Intaglio Films, says prolonged merger talks stall rivals, shrink the indie pipeline, and reshape streaming power early.Wed, 25 Mar 2026 19:09:20 GMTIndustry News https://www.adworldnews.com/news/future-of-live-events-super-bowl-lx-jerry-li-livex-aihttps://www.adworldnews.com/news/future-of-live-events-super-bowl-lx-jerry-li-livex-aiAfter a massively successful AI activation at Super Bowl LX, Jerry Li, Co-Founder & CEO of LiveX AI, discusses the shift to experiential marketing and his vision for the future of human-centric AI.Wed, 25 Mar 2026 19:09:20 GMTAI & Technology https://www.adworldnews.com/news/ai-production-human-vision-olumide-gbenro-creatoor-aihttps://www.adworldnews.com/news/ai-production-human-vision-olumide-gbenro-creatoor-aiAs AI compresses production timelines, Olumide Gbenro, Founder of Ogun Studios, urges brands to invest in narrative vision over budget scale to build lasting audience equity.Wed, 25 Mar 2026 19:09:20 GMTAI & Technology https://www.adworldnews.com/news/maryna-burushkina-the-new-playbook-for-ctv-sports-advertisinghttps://www.adworldnews.com/news/maryna-burushkina-the-new-playbook-for-ctv-sports-advertisingThe old rules of live sports advertising are fading. Maryna Burushkina, Founder & CEO of GrowthChannel, explains why brands must now use frequency, sequenced creative, and new performance metrics to prove bottom-line impact in the streaming era.Wed, 25 Mar 2026 19:09:20 GMTMeasurement https://www.adworldnews.com/news/freshpaint-mntn-hipaa-compliant-ctv-ad-solutionhttps://www.adworldnews.com/news/freshpaint-mntn-hipaa-compliant-ctv-ad-solutionFreshpaint and MNTN launch an integrated solution enabling HIPAA-compliant, performance-based advertising on Connected TV for healthcare brands.Wed, 25 Mar 2026 19:09:20 GMTIndustry News https://www.adworldnews.com/news/super-bowl-democratization-2026https://www.adworldnews.com/news/super-bowl-democratization-2026From Totino’s to Skittles, brands are rethinking Super Bowl advertising with CTV, digital-first storytelling, and culture-led strategies in 2026.Wed, 25 Mar 2026 19:09:20 GMTIndustry News https://www.adworldnews.com/news/hayden-gilmer-waymark-ai-ctv-modular-advertisinghttps://www.adworldnews.com/news/hayden-gilmer-waymark-ai-ctv-modular-advertisingHayden Gilmer, VP at Waymark, sees AI turning CTV ads from fixed spots into modular creative that adapts by audience, timing, and intent.Wed, 25 Mar 2026 19:09:20 GMTCreative https://www.adworldnews.com/news/performance-tv-dethrones-social-media-ad-spendhttps://www.adworldnews.com/news/performance-tv-dethrones-social-media-ad-spendPerformance TV surpasses social media as the number one channel for advertising investment, according to a new report from ad-tech firm tvScientific.Wed, 25 Mar 2026 19:09:20 GMTIndustry News https://www.adworldnews.com/news/adweek-emberos-ai-influence-index-super-bowl-60https://www.adworldnews.com/news/adweek-emberos-ai-influence-index-super-bowl-60ADWEEK partners with tech startup for AI-powered index that will rank Super Bowl ads based on their performance in generative AI platforms.Wed, 25 Mar 2026 19:09:20 GMTAI & Technology https://www.adworldnews.com/news/marketers-embrace-ai-video-consumers-skepticalhttps://www.adworldnews.com/news/marketers-embrace-ai-video-consumers-skepticalA new Animoto report reveals that while 84% of marketers use AI for video, 36% of consumers say the synthetic content erodes brand trust.Wed, 25 Mar 2026 19:09:20 GMTIndustry News https://www.adworldnews.com/news/why-playing-it-safe-wastes-ad-spend-luis-miguel-messianu-melhttps://www.adworldnews.com/news/why-playing-it-safe-wastes-ad-spend-luis-miguel-messianu-melLuis Miguel Messianu, Founder and CCO of MEL, explains how strong client-agency partnerships and shared accountability are central for producing breakthrough work.Wed, 25 Mar 2026 19:09:20 GMTCreative https://www.adworldnews.com/news/ai-raises-creative-stakes-toby-martin-we-are-unchainedhttps://www.adworldnews.com/news/ai-raises-creative-stakes-toby-martin-we-are-unchainedToby Martin, Chief Content Officer at We Are Unchained, on why creative judgment, emotion, and control are more important than ever in an increasingly automated advertising world.Wed, 25 Mar 2026 19:09:20 GMTCreative https://www.adworldnews.com/news/disney-plus-launches-tiktok-style-vertical-videohttps://www.adworldnews.com/news/disney-plus-launches-tiktok-style-vertical-videoDisney+ is introducing a TikTok-style vertical video feed to boost daily engagement and attract younger audiences.Wed, 25 Mar 2026 19:09:20 GMTAI & Technology https://www.adworldnews.com/news/unlocking-ctv-with-ai-alex-persky-stern-waymarkhttps://www.adworldnews.com/news/unlocking-ctv-with-ai-alex-persky-stern-waymarkAlex Persky-Stern, CEO of Waymark, sees AI pushing CTV past the early-adopter chasm in 2026, turning experimentation into mainstream, scalable use.Wed, 25 Mar 2026 19:09:20 GMTAI & Technology https://www.adworldnews.com/news/ai-marketing-narrative-storytelling-hannah-cameron-viral-nationhttps://www.adworldnews.com/news/ai-marketing-narrative-storytelling-hannah-cameron-viral-nationSenior Director of Content Marketing at Viral Nation, Hannah Cameron, on why AI-led ads fall flat and why brands win by building human-led stories, characters, and worlds.Wed, 25 Mar 2026 19:09:20 GMTCreative https://www.adworldnews.com/news/ai-ads-transform-tv-advertising-stephen-parker-waymarkhttps://www.adworldnews.com/news/ai-ads-transform-tv-advertising-stephen-parker-waymarkWaymark’s chief creative officer explains how AI video pipelines turn CTV ads into a repeatable process—and open TV beyond big brands.Wed, 25 Mar 2026 19:09:20 GMTLeadership https://www.adworldnews.com/news/ai-creative-leadership-brand-guard-hugo-cukurs-puresourcehttps://www.adworldnews.com/news/ai-creative-leadership-brand-guard-hugo-cukurs-puresourceHugo Cukurs, Creative Manager at Puresource Natural Products Distributor, on why AI scales output but creative leadership now lives in taste, restraint, and brand stewardship.Wed, 25 Mar 2026 19:09:20 GMTLeadership https://www.adworldnews.com/news/ai-advertising-hybrid-model-david-tamayo-prose-on-pixelshttps://www.adworldnews.com/news/ai-advertising-hybrid-model-david-tamayo-prose-on-pixelsDavid Tamayo, Creative AI Director at Prose on Pixels, sees AI video ads succeeding only when human craft leads, with hybrid workflows scaling content without losing trust.Wed, 25 Mar 2026 19:09:20 GMTAI & Technology https://www.adworldnews.com/news/ai-youtube-advertising-trust-devin-pickell-creative-little-planethttps://www.adworldnews.com/news/ai-youtube-advertising-trust-devin-pickell-creative-little-planetAs AI video ads spread across YouTube, Devin Pickell, Co-Founder of Creative Little Planet, shows where speed wins end and trust risks begin for brands.Wed, 25 Mar 2026 19:09:20 GMTAI & Technology https://www.adworldnews.com/news/ben-goldstein-contentstack-ai-empathy-frameworkhttps://www.adworldnews.com/news/ben-goldstein-contentstack-ai-empathy-frameworkContentstack's Ben Goldstein shares how to balance AI adoption with authenticity using his high-empathy/low-empathy model.Wed, 25 Mar 2026 19:09:20 GMTAI & Technology https://www.adworldnews.com/news/social-media-teams-success-tony-romain-fusehttps://www.adworldnews.com/news/social-media-teams-success-tony-romain-fuseTony Romain, VP of Brand Creative at Fuse Media, explains why the demand for social media teams to become multi-skilled "Swiss Army knives" has created intense pressure to prove ROI, risking burnout and inauthentic content.Tue, 03 Mar 2026 06:20:14 GMTCreative https://www.adworldnews.com/news/marketing-activity-trap-disciplined-focus-mike-gold-guidepointhttps://www.adworldnews.com/news/marketing-activity-trap-disciplined-focus-mike-gold-guidepointMike Gold, Chief Marketing Officer at Guidepoint, says the solution is to do less, not more, by adopting a disciplined focus on a few big bets.Tue, 03 Mar 2026 06:20:09 GMTMeasurement https://www.adworldnews.com/news/ge-healthcare-andy-delao-human-taste-ai-speedhttps://www.adworldnews.com/news/ge-healthcare-andy-delao-human-taste-ai-speedAndy DeLaO, Chief Strategy & Marketing Officer at GE Healthcare, shares his playbook for building a taste-driven marketing team.Tue, 03 Mar 2026 06:20:01 GMTCreative https://www.adworldnews.com/news/big-tv-ad-revenue-decline-despite-more-adshttps://www.adworldnews.com/news/big-tv-ad-revenue-decline-despite-more-adsThe top six broadcast and cable networks saw ad revenue fall 3% to $6.5 billion in Q4 2025, despite airing more commercials to a larger audience.Mon, 05 Jan 2026 15:15:55 GMTIndustry News https://www.adworldnews.com/news/mickey-micklos-stills-first-ai-workflowhttps://www.adworldnews.com/news/mickey-micklos-stills-first-ai-workflowCreative Director Mickey Micklos fights AI slop with a 'stills-first' workflow, delivering broadcast-ready ads. Learn his insights on AI's impact on jobs & creative craft.Mon, 29 Dec 2025 21:51:34 GMTAI & Technology https://www.adworldnews.com/news/robin-joseph-zs-polished-vs-raw-contenthttps://www.adworldnews.com/news/robin-joseph-zs-polished-vs-raw-contentRobin Joseph, Creative Services Lead for Video and Interactive at ZS, details why brands are shedding corporate video for human presence and transparency in AI-saturated feeds.Mon, 29 Dec 2025 21:51:34 GMTCreative https://www.adworldnews.com/news/steven-duran-merkle-digital-flagship-b2bhttps://www.adworldnews.com/news/steven-duran-merkle-digital-flagship-b2bSteven Duran of Merkle explains how B2B's "digital flagship" unifies customer data for precision ads, frictionless commerce, and future AI readiness, outperforming B2C.Fri, 19 Dec 2025 05:42:41 GMTAI & Technology https://www.adworldnews.com/news/business-first-measurement-glenn-barnard-harmelin-mediahttps://www.adworldnews.com/news/business-first-measurement-glenn-barnard-harmelin-mediaGlenn Barnard, AVP of Strategic Planning and Measurement at Harmelin Media, urges marketers to abandon outdated attribution and ground decisions in real business outcomes.Fri, 19 Dec 2025 05:42:41 GMTMeasurement https://www.adworldnews.com/news/netflix-warner-bros-acquisitionhttps://www.adworldnews.com/news/netflix-warner-bros-acquisitionNetflix is buying Warner Bros. Discovery's studio and streaming assets for nearly $83 billion.Mon, 08 Dec 2025 21:28:34 GMTIndustry News https://www.adworldnews.com/news/jamieson-webking-glacial-multimedia-future-of-ai-advertisinghttps://www.adworldnews.com/news/jamieson-webking-glacial-multimedia-future-of-ai-advertisingAs AI ad networks emerge, a marketing expert explains the shift from keywords to conversational advice and why brands must now unify their PR, SEO, and content.Mon, 08 Dec 2025 21:28:34 GMTAI & Technology https://www.adworldnews.com/news/netflix-av1-codec-improves-streaminghttps://www.adworldnews.com/news/netflix-av1-codec-improves-streamingNetflix now streams 30% of its content using the AV1 codec, a move that significantly cuts data usage and reduces buffering for viewers.Mon, 08 Dec 2025 21:28:34 GMTAI & Technology https://www.adworldnews.com/news/associated-press-adopts-davinci-resolve-global-video-overhaulhttps://www.adworldnews.com/news/associated-press-adopts-davinci-resolve-global-video-overhaulThe Associated Press is overhauling its global video operations by switching to Blackmagic Design’s DaVinci Resolve Studio for its hundreds of journalists.Mon, 08 Dec 2025 21:28:34 GMTAI & Technology https://www.adworldnews.com/news/legacy-media-ai-ctv-divide-rio-longacre-crederahttps://www.adworldnews.com/news/legacy-media-ai-ctv-divide-rio-longacre-crederaRio Longacre, Partner and Head of Advertising and AdTech at Credera, warns that legacy media is missing another disruption as creators, CTV, and AI reshape the industry.Mon, 08 Dec 2025 21:28:34 GMTIndustry News https://www.adworldnews.com/news/walmart-89-dollar-tv-advertising-strategyhttps://www.adworldnews.com/news/walmart-89-dollar-tv-advertising-strategyWalmart launches an $89 TV powered by its newly acquired Vizio OS, a strategic move to build an advertising business connecting viewing habits with purchase data.Mon, 08 Dec 2025 21:28:34 GMTAI & Technology https://www.adworldnews.com/news/matthew-warneford-dubit-roblox-3d-ugchttps://www.adworldnews.com/news/matthew-warneford-dubit-roblox-3d-ugcMatthew Warneford (Dubit CEO) explains how generative AI unlocks 3D UGC, making Roblox the next social frontier. Learn how brands can build communities & embrace immersive commerce.Mon, 08 Dec 2025 21:28:34 GMTAI & Technology https://www.adworldnews.com/news/culture-first-marketing-gen-z-latinos-oscar-padilla-latinationhttps://www.adworldnews.com/news/culture-first-marketing-gen-z-latinos-oscar-padilla-latinationOscar Padilla, Head of Digital Innovation and Growth at LatiNation, shares how the new Culture Decoded report shows cultural authenticity drives Gen Z Latino engagement.Mon, 08 Dec 2025 21:28:34 GMTCreative https://www.adworldnews.com/news/normand-morneau-kantar-ai-creative-media-convergencehttps://www.adworldnews.com/news/normand-morneau-kantar-ai-creative-media-convergenceKantar's Normand Morneau on AI's role in converging creative, media & data. Learn how to build great brands through integrated, AI-driven marketing.Thu, 20 Nov 2025 18:27:00 GMTCreative https://www.adworldnews.com/news/adobe-acquires-semrush-1-9b-ai-search-optimizationhttps://www.adworldnews.com/news/adobe-acquires-semrush-1-9b-ai-search-optimizationAdobe is acquiring digital marketing platform Semrush for $1.9 billion in a strategic move to focus on AI-driven search optimization.Thu, 20 Nov 2025 05:15:59 GMTAI & Technology https://www.adworldnews.com/news/local-advertisers-sports-access-streaming-matt-freedman-tegnahttps://www.adworldnews.com/news/local-advertisers-sports-access-streaming-matt-freedman-tegnaMatt Freedman, Multi Market Digital Sales Manager at TEGNA, explains how streaming and CTV now let local advertisers reach sports fans with precision.Thu, 20 Nov 2025 05:15:59 GMTMeasurement https://www.adworldnews.com/news/andrea-roberts-cmo-ai-human-partnership-marketinghttps://www.adworldnews.com/news/andrea-roberts-cmo-ai-human-partnership-marketingAndrea Roberts, CMO and Industry Advisor at the Australian Centre for AI in Marketing, explains why AI works best as a creative catalyst, not a creator.Thu, 20 Nov 2025 05:15:59 GMTAI & Technology https://www.adworldnews.com/news/dakota-lowe-edelman-clipping-strategy-aihttps://www.adworldnews.com/news/dakota-lowe-edelman-clipping-strategy-aiEdelman's Dakota Rae Lowe explains video clipping: a new arbitrage opportunity transforming ad spend, balancing AI efficiency with human storytelling, and navigating FTC rules.Thu, 20 Nov 2025 05:15:59 GMTCreative https://www.adworldnews.com/news/dazn-tiktok-stream-free-national-league-footballhttps://www.adworldnews.com/news/dazn-tiktok-stream-free-national-league-footballSports streamer DAZN partners with TikTok to broadcast a live English football match for free, a first-of-its-kind deal for the social platform.Thu, 20 Nov 2025 05:15:59 GMTIndustry News https://www.adworldnews.com/news/ai-video-understanding-yannis-tevissen-moments-labshttps://www.adworldnews.com/news/ai-video-understanding-yannis-tevissen-moments-labsDr. Yannis Tevissen, Head of Science at Moments Lab, explains how AI video understanding can help media companies describe and search their vast video archives.Thu, 20 Nov 2025 05:15:59 GMTAI & Technology https://www.adworldnews.com/news/robert-webster-tau-marketing-ai-land-grabhttps://www.adworldnews.com/news/robert-webster-tau-marketing-ai-land-grabMarketing tech is converging due to AI. Robert Webster, TAU Marketing CEO, offers a 3-part strategy for leaders to survive the "land grab": defend, attack with AI, upskill.Thu, 20 Nov 2025 05:15:59 GMTAI & Technology https://www.adworldnews.com/news/tv-streaming-market-contraction-peak-tv-era-endshttps://www.adworldnews.com/news/tv-streaming-market-contraction-peak-tv-era-endsThe "Peak TV" era ends as the market contracts to 75% of its former size, with streaming services reducing content spending to focus on profitability.Wed, 05 Nov 2025 21:47:02 GMTIndustry News https://www.adworldnews.com/news/breaking-through-in-sports-media-tim-scanlan-octagonhttps://www.adworldnews.com/news/breaking-through-in-sports-media-tim-scanlan-octagonTim Scanlan, Vice President of Sports Broadcast at Octagon, explains how creativity and focus define winning strategies in modern sports advertising.Wed, 05 Nov 2025 21:47:02 GMTCreative https://www.adworldnews.com/news/vimeo-overhauls-creator-tools-ai-immersive-videohttps://www.adworldnews.com/news/vimeo-overhauls-creator-tools-ai-immersive-videoVimeo overhauls its platform with a suite of AI-powered tools, including intelligent library search and expanded support for immersive video.Tue, 28 Oct 2025 18:18:36 GMTAI & Technology https://www.adworldnews.com/news/comcast-unlocks-linear-tv-programmatic-ad-buyinghttps://www.adworldnews.com/news/comcast-unlocks-linear-tv-programmatic-ad-buyingComcast Advertising introduces programmatic ad buying for its linear TV inventory, allowing automated, data-driven purchasing for the first time.Fri, 24 Oct 2025 18:46:44 GMTIndustry News https://www.adworldnews.com/news/ai-advertising-mainstream-marketing-rahulsing-rajputhttps://www.adworldnews.com/news/ai-advertising-mainstream-marketing-rahulsing-rajputRahulsing Rajput, a Marketing Analytics Professional at a large financial institution, explains why major AI companies are turning to big-budget advertising to attract mainstream users.Fri, 24 Oct 2025 14:49:22 GMTAI & Technology https://www.adworldnews.com/news/peter-bond-flywheel-advertising-week-cpg-aihttps://www.adworldnews.com/news/peter-bond-flywheel-advertising-week-cpg-aiFlywheel's Peter Bond on CPG's AI promise & peril, retail media's reality, and creators' power. Navigating tech tension for strategic growth post-Advertising Week.Thu, 23 Oct 2025 22:48:52 GMTLeadership https://www.adworldnews.com/news/retail-media-measurement-standards-flawedhttps://www.adworldnews.com/news/retail-media-measurement-standards-flawedA senior retail media executive at a major U.S. grocer explains why the money keeps flowing in retail media despite imperfect measurement.Thu, 23 Oct 2025 16:56:12 GMTMeasurement https://www.adworldnews.com/news/open-broadcast-systems-tulix-partnership-streamline-pro-workflowshttps://www.adworldnews.com/news/open-broadcast-systems-tulix-partnership-streamline-pro-workflowsEncoding specialist Open Broadcast Systems partners with video delivery provider Tulix to create a single, integrated workflow for professional broadcasters.Wed, 22 Oct 2025 16:26:47 GMTAI & Technology https://www.adworldnews.com/news/meta-ai-app-usage-triples-with-vibes-launchhttps://www.adworldnews.com/news/meta-ai-app-usage-triples-with-vibes-launchMeta's AI app usage triples to 2.7 million daily active users following the launch of its new AI video feed, Vibes.Tue, 21 Oct 2025 19:06:05 GMTAI & Technology https://www.adworldnews.com/news/fox-news-digital-tops-us-news-brands-q3-2025https://www.adworldnews.com/news/fox-news-digital-tops-us-news-brands-q3-2025Fox News Digital becomes the top U.S. news brand for the first time with over 94 million unique visitors in the third quarter of 2025.Tue, 21 Oct 2025 19:06:05 GMTMeasurement https://www.adworldnews.com/news/ai-writes-half-internet-content-search-engines-unimpressedhttps://www.adworldnews.com/news/ai-writes-half-internet-content-search-engines-unimpressedA new study finds that AI now generates over half of all articles on the internet, marking a significant shift in content creation.Tue, 21 Oct 2025 19:06:05 GMTAI & Technology https://www.adworldnews.com/news/ai-accelerates-advertising-timelines-julio-soler-media-et-alhttps://www.adworldnews.com/news/ai-accelerates-advertising-timelines-julio-soler-media-et-alJulio B. Soler, Creative Director and Founder of Media Et Al, on how AI is unlocking creativity and accelerating traditional advertising timelines.Tue, 21 Oct 2025 19:06:05 GMTAI & Technology https://www.adworldnews.com/news/customer-context-marketing-ai-era-gurdeep-dhillon-contentstackhttps://www.adworldnews.com/news/customer-context-marketing-ai-era-gurdeep-dhillon-contentstackGurdeep Dhillon, Chief Marketing Officer at Contentstack, on why customer context has become the most valuable asset in modern marketing and the key to winning in the age of AI.Tue, 21 Oct 2025 19:06:05 GMTMeasurement https://www.adworldnews.com/news/openai-sora-app-1m-downloads-copyright-backlashhttps://www.adworldnews.com/news/openai-sora-app-1m-downloads-copyright-backlashOpenAI's new text-to-video app Sora reaches 1 million downloads faster than ChatGPT, sparking immediate backlash over copyright infringement and celebrity likenesses.Tue, 21 Oct 2025 19:06:05 GMTAI & Technology https://www.adworldnews.com/news/pavel-fabrikantov-semrush-plg-2-0https://www.adworldnews.com/news/pavel-fabrikantov-semrush-plg-2-0AI is collapsing the marketing funnel. Semrush's Pavel Fabrikantov reveals PLG 2.0, a new way to deliver instant value in a "flash moment" and win customers.Fri, 17 Oct 2025 00:55:21 GMTLeadership https://www.adworldnews.com/news/hispanic-marketing-social-media-united-healthcare-david-sanchezhttps://www.adworldnews.com/news/hispanic-marketing-social-media-united-healthcare-david-sanchezDavid Sánchez, Director of Acquisition and Multicultural Marketing at UnitedHealthcare, shares how brands can connect with U.S. Hispanic consumers by building trust on social media through genuine cultural insight.Thu, 16 Oct 2025 15:42:09 GMTIndustry News https://www.adworldnews.com/news/ian-britton-ai-art-director-sora-2https://www.adworldnews.com/news/ian-britton-ai-art-director-sora-2Agamatic founder Ian Britton shares a framework for using generative video to test concepts, mitigate financial risk, and elevate creative strategy before production begins.Wed, 15 Oct 2025 21:01:38 GMTCreative https://www.adworldnews.com/news/rhode-island-public-media-rebrands-ocean-state-mediahttps://www.adworldnews.com/news/rhode-island-public-media-rebrands-ocean-state-mediaRhode Island’s PBS and NPR stations merge to form Ocean State Media, creating a single nonprofit public media entity for the state.Wed, 15 Oct 2025 20:33:29 GMTIndustry News https://www.adworldnews.com/news/google-open-sources-mcp-server-for-ads-apihttps://www.adworldnews.com/news/google-open-sources-mcp-server-for-ads-apiGoogle open-sources a Model Context Protocol (MCP) server for its Ads API, allowing AI agents to analyze advertising data using natural language.Wed, 15 Oct 2025 20:33:29 GMTAI & Technology https://www.adworldnews.com/news/the-trade-desk-challenges-criteo-onsite-retail-adshttps://www.adworldnews.com/news/the-trade-desk-challenges-criteo-onsite-retail-adsThe Trade Desk is entering the onsite retail media market through a new partnership with commerce tech firm Koddi, with delivery app Gopuff as its first partner.Wed, 15 Oct 2025 20:33:29 GMTAI & Technology https://www.adworldnews.com/news/netflix-launches-party-games-smartphone-controllershttps://www.adworldnews.com/news/netflix-launches-party-games-smartphone-controllersNetflix launches a new collection of party games for the living room, using smartphones as controllers to enhance user engagement.Wed, 15 Oct 2025 20:33:29 GMTCreative https://www.adworldnews.com/news/charter-launches-spectrum-app-store-streaming-managementhttps://www.adworldnews.com/news/charter-launches-spectrum-app-store-streaming-managementCharter Communications launches its Spectrum App Store, a marketplace for customers to manage and bundle streaming services onto a single bill.Wed, 15 Oct 2025 20:33:29 GMTAI & Technology https://www.adworldnews.com/news/warner-bros-rejects-paramount-takeover-bidhttps://www.adworldnews.com/news/warner-bros-rejects-paramount-takeover-bidWarner Bros. Discovery rejects an initial takeover offer from Paramount Skydance, calling the bid too low and sparking a high-stakes media consolidation showdown.Wed, 15 Oct 2025 20:33:29 GMTIndustry News https://www.adworldnews.com/news/freely-expands-uk-streaming-70-channelshttps://www.adworldnews.com/news/freely-expands-uk-streaming-70-channelsFreely is adding 10 new channels in 2026, including cult favorites and major brands, to expand its UK streaming service to over 70 channels.Wed, 15 Oct 2025 20:33:29 GMTIndustry News https://www.adworldnews.com/news/news-marketing-ai-journalism-boundary-erik-candiani-nexstarhttps://www.adworldnews.com/news/news-marketing-ai-journalism-boundary-erik-candiani-nexstarErik Candiani, Director of Marketing at Nexstar Media Group, discusses maintaining a strict separation between AI use in marketing and journalism to preserve trust.Wed, 15 Oct 2025 20:33:29 GMTAI & Technology https://www.adworldnews.com/news/holiday-marketing-ctv-ai-adroll-nicolaas-van-zeijlhttps://www.adworldnews.com/news/holiday-marketing-ctv-ai-adroll-nicolaas-van-zeijlNicolaas van Zeijl of AdRoll on how leading advertisers are turning to CTV to connect performance to creativity.Wed, 15 Oct 2025 20:33:29 GMTIndustry News https://www.adworldnews.com/news/roku-integrates-ad-supply-freewheel-hubhttps://www.adworldnews.com/news/roku-integrates-ad-supply-freewheel-hubRoku deepens its partnership with FreeWheel, integrating its ad supply into FreeWheel’s hub to streamline CTV ad buying.Wed, 15 Oct 2025 20:33:29 GMTIndustry News https://www.adworldnews.com/news/youtube-collabs-authentic-storytelling-steven-pagehttps://www.adworldnews.com/news/youtube-collabs-authentic-storytelling-steven-pageMarketing strategist Steven Page explains why YouTube's new collaboration feature blurs the line between ads and content to make brands part of the storytelling, rather than interrupting it.Wed, 15 Oct 2025 20:33:29 GMTCreative https://www.adworldnews.com/news/ai-talent-gap-katherine-lebrun-amazonhttps://www.adworldnews.com/news/ai-talent-gap-katherine-lebrun-amazonMarketing consultant Katherine LeBrun explains why AI is creating a talent gap in e-commerce, and how sellers can win with human-centric brand building and storytelling.Wed, 15 Oct 2025 20:33:29 GMTIndustry News https://www.adworldnews.com/news/seasonal-marketing-lessons-paul-dergarabedian-comscorehttps://www.adworldnews.com/news/seasonal-marketing-lessons-paul-dergarabedian-comscoreIs the seasonal marketing calendar dead? Paul Dergarabedian, Senior Media Analyst at Comscore, Inc., explains why the old playbook is failing and how agile brands can take a hint from the movies to manufacture their own cultural moments.Wed, 15 Oct 2025 20:33:29 GMTCreative https://www.adworldnews.com/news/tivo-report-streaming-bundles-consumer-trends-2025https://www.adworldnews.com/news/tivo-report-streaming-bundles-consumer-trends-2025TiVo Report Finds Viewers Fleeing App Chaos for Streaming BundlesWed, 15 Oct 2025 20:33:29 GMTIndustry News https://www.adworldnews.com/news/instagram-tests-reels-first-home-feedhttps://www.adworldnews.com/news/instagram-tests-reels-first-home-feedInstagram is testing a Reels-first home feed in India, replacing the traditional home tab with a full-screen video experience.Wed, 15 Oct 2025 20:33:29 GMTIndustry News https://www.adworldnews.com/news/openai-sora-2-launch-copyright-deepfake-issueshttps://www.adworldnews.com/news/openai-sora-2-launch-copyright-deepfake-issuesOpenAI's Sora 2 launch faces backlash due to copyright infringement and deepfake concerns, prompting a policy reversal.Wed, 15 Oct 2025 20:33:29 GMTCreative https://www.adworldnews.com/news/attention-currency-advertising-comcast-massimo-de-magistrishttps://www.adworldnews.com/news/attention-currency-advertising-comcast-massimo-de-magistrisMassimo de Magistris, VP at Comcast Advertising, on how the "attention currency" is a promising alternative to outdated metrics.Thu, 02 Oct 2025 22:41:41 GMTMeasurement https://www.adworldnews.com/news/omnichannel-strategy-data-foundation-jennifer-marino-msig-usahttps://www.adworldnews.com/news/omnichannel-strategy-data-foundation-jennifer-marino-msig-usaJennifer Marino, CMO of MSIG USA, suggests brands solve for a single source of truth first to build the data foundation tech needs to be effective.Tue, 30 Sep 2025 20:56:52 GMTLeadership https://www.adworldnews.com/news/robert-e-lee-ai-illusion-of-control-in-marketinghttps://www.adworldnews.com/news/robert-e-lee-ai-illusion-of-control-in-marketingFormer ByteDance executive Robert E. Lee warns that the low cost of proprietary AI is an "Uber playbook" trap that leaves businesses vulnerable. Learn how practitioners are fighting back with superior open-source tools.Tue, 30 Sep 2025 20:56:52 GMTAI & Technology https://www.adworldnews.com/news/tiktok-launches-ai-driven-travel-adshttps://www.adworldnews.com/news/tiktok-launches-ai-driven-travel-adsTikTok launches "Travel Ads powered by Smart+," an AI-driven suite to convert travel inspiration into bookings.Tue, 30 Sep 2025 20:56:52 GMTIndustry News https://www.adworldnews.com/news/gut-feeling-over-data-cmo-syed-abdul-hayehttps://www.adworldnews.com/news/gut-feeling-over-data-cmo-syed-abdul-hayeSyed Abdul Haye, ex-L'Oréal and Unilever exec, on why a data-driven playbook is failing in a culture of fleeting trends.Mon, 29 Sep 2025 04:35:00 GMTLeadership https://www.adworldnews.com/news/telemundo-launches-vertical-telenovelas-for-mobilehttps://www.adworldnews.com/news/telemundo-launches-vertical-telenovelas-for-mobileTelemundo Studios is adapting its telenovelas for mobile with short-form, vertical dramas to capture younger, digital-first audiences.Mon, 29 Sep 2025 04:35:00 GMTIndustry News https://www.adworldnews.com/news/svta-uhd-forum-merge-unify-broadcast-streaminghttps://www.adworldnews.com/news/svta-uhd-forum-merge-unify-broadcast-streamingThe Streaming Video Technology Alliance and the UHD Forum are merging to create unified standards for video distribution across broadcast and streaming.Mon, 29 Sep 2025 04:35:00 GMTIndustry News https://www.adworldnews.com/news/openai-in-house-ad-tech-chatgpthttps://www.adworldnews.com/news/openai-in-house-ad-tech-chatgptOpenAI is developing an in-house advertising platform for ChatGPT to create a new revenue stream.Mon, 29 Sep 2025 04:35:00 GMTIndustry News https://www.adworldnews.com/news/intent-velocity-aeo-josh-grant-webflowhttps://www.adworldnews.com/news/intent-velocity-aeo-josh-grant-webflowJosh Grant, VP of Growth at Webflow, argues that "intent velocity" is the new key metric, requiring companies to convert highly-informed users at maximum speed.Mon, 29 Sep 2025 04:35:00 GMTMeasurement https://www.adworldnews.com/news/avid-launches-ai-platform-content-corehttps://www.adworldnews.com/news/avid-launches-ai-platform-content-coreAvid launches Avid Content Core, a cloud-native platform using AI to transform media files into intelligent, trackable data.Mon, 15 Sep 2025 06:25:48 GMTAI & Technology https://www.adworldnews.com/news/roku-appoints-lisa-holme-head-of-contenthttps://www.adworldnews.com/news/roku-appoints-lisa-holme-head-of-contentRoku appoints Lisa Holme, a veteran from Hulu and Warner Bros. Discovery, as its new head of content to boost its streaming strategy.Mon, 15 Sep 2025 06:25:48 GMTLeadership https://www.adworldnews.com/news/netflix-product-chief-eunice-kim-exits-after-tv-overhaulhttps://www.adworldnews.com/news/netflix-product-chief-eunice-kim-exits-after-tv-overhaulNetflix's Chief Product Officer Eunice Kim exits after a five-year tenure, following a major TV interface redesign.Mon, 15 Sep 2025 06:25:48 GMTLeadership https://www.adworldnews.com/news/netflix-anime-mainstream-fanbase-divided-carlos-civicos-zarzoso-red-pointshttps://www.adworldnews.com/news/netflix-anime-mainstream-fanbase-divided-carlos-civicos-zarzoso-red-pointsCarlos Civicos Zarzoso, former SELECTAVISION VOD Manager, on the "Netflixification" of anime streaming.Mon, 15 Sep 2025 06:25:48 GMTIndustry News https://www.adworldnews.com/news/seo-collapse-known-unknown-marketing-ai-dave-anderson-contentsquarehttps://www.adworldnews.com/news/seo-collapse-known-unknown-marketing-ai-dave-anderson-contentsquareDave Anderson, VP of Product Marketing at Contentsquare, outlines the obsolescence of old marketing strategies in the face of AI-driven changes.Tue, 09 Sep 2025 18:38:04 GMTLeadership https://www.adworldnews.com/news/circana-acquires-nielsen-marketing-mix-modelinghttps://www.adworldnews.com/news/circana-acquires-nielsen-marketing-mix-modelingCircana acquires Nielsen's Marketing Mix Modeling business to enhance its measurement capabilities.Wed, 03 Sep 2025 09:15:48 GMTMeasurement https://www.adworldnews.com/news/google-gemini-image-video-tools-upgradehttps://www.adworldnews.com/news/google-gemini-image-video-tools-upgradeGoogle upgrades its Gemini image generator to Gemini 2.5 Flash Image, enhancing complex editing capabilities without distorting faces.Wed, 03 Sep 2025 09:15:48 GMTCreative https://www.adworldnews.com/news/playbox-neo-ai-translation-broadcast-workflowshttps://www.adworldnews.com/news/playbox-neo-ai-translation-broadcast-workflowsPlayBox Neo partners with AI-Media to integrate automated captioning and real-time voice translation into its platform.Wed, 03 Sep 2025 09:13:20 GMTAI & Technology https://www.adworldnews.com/news/youtube-cracks-down-premium-family-plan-sharinghttps://www.adworldnews.com/news/youtube-cracks-down-premium-family-plan-sharingYouTube enforces its household-only rule for Premium Family plans, sending warnings to users sharing accounts outside a single residence.Wed, 03 Sep 2025 08:38:09 GMTIndustry News https://www.adworldnews.com/news/instagram-catches-up-with-pip-for-reelshttps://www.adworldnews.com/news/instagram-catches-up-with-pip-for-reelsInstagram is testing a Picture-in-Picture feature for Reels, allowing users to watch videos while using other apps.Wed, 03 Sep 2025 08:36:43 GMTCreative https://www.adworldnews.com/news/disney-sues-sling-tv-over-streaming-passeshttps://www.adworldnews.com/news/disney-sues-sling-tv-over-streaming-passesDisney sues Sling TV over new short-term streaming passes, claiming they violate the carriage agreement.Wed, 03 Sep 2025 08:36:43 GMTIndustry News https://www.adworldnews.com/news/disney-fined-10m-ftc-child-privacy-violationhttps://www.adworldnews.com/news/disney-fined-10m-ftc-child-privacy-violationThe FTC fines Disney $10 million for violating child privacy laws on YouTube by improperly classifying videos.Wed, 03 Sep 2025 08:36:43 GMTIndustry News https://www.adworldnews.com/news/roku-launches-40-free-streaming-channels-ukhttps://www.adworldnews.com/news/roku-launches-40-free-streaming-channels-ukRoku launches 40 free ad-supported streaming TV channels in the UK, expanding its successful strategy from the Americas.Wed, 03 Sep 2025 08:32:22 GMTIndustry News https://www.adworldnews.com/news/plex-partners-bitmovin-reduce-streaming-costshttps://www.adworldnews.com/news/plex-partners-bitmovin-reduce-streaming-costsPlex partners with Bitmovin to use its VOD Encoder on Oracle Cloud, reducing CDN costs by 23% and storage by 55%.Wed, 03 Sep 2025 08:32:22 GMTIndustry News https://www.adworldnews.com/news/accedo-launches-ai-platform-compose-streaminghttps://www.adworldnews.com/news/accedo-launches-ai-platform-compose-streamingAccedo launches Accedo Compose, an AI platform that personalizes streaming services by using autonomous agents to optimize viewer experiences.Wed, 03 Sep 2025 08:30:46 GMTCreative https://www.adworldnews.com/news/deepgram-expands-nova-3-european-languageshttps://www.adworldnews.com/news/deepgram-expands-nova-3-european-languagesVoice AI model provider Deepgram expands its Nova-3 speech-to-text model to include German, Dutch, Swedish, and Danish, targeting key European markets.Wed, 03 Sep 2025 08:29:52 GMTAI & Technology https://www.adworldnews.com/news/synamedia-partners-24-frames-digital-live-streaminghttps://www.adworldnews.com/news/synamedia-partners-24-frames-digital-live-streamingSynamedia partners with 24 Frames Digital to power live streaming services for high-stakes corporate events in India.Wed, 03 Sep 2025 08:29:52 GMTAI & Technology https://www.adworldnews.com/news/google-antitrust-ruling-chrome-search-monopolyhttps://www.adworldnews.com/news/google-antitrust-ruling-chrome-search-monopolyA federal judge rules Google can keep its Chrome browser but must end exclusive deals that bolster its search monopoly.Wed, 03 Sep 2025 08:29:52 GMTIndustry News https://www.adworldnews.com/news/fcc-nextgen-tv-transition-steps-atsc-30https://www.adworldnews.com/news/fcc-nextgen-tv-transition-steps-atsc-30The FCC issued a Public Notice to streamline the transition to NextGen TV, clarifying the approval process for stations upgrading to the ATSC 3.0 standard.Wed, 03 Sep 2025 08:29:52 GMTAI & Technology https://www.adworldnews.com/news/magnite-launches-programmatic-pause-ads-streaminghttps://www.adworldnews.com/news/magnite-launches-programmatic-pause-ads-streamingMagnite introduced "Pause Ads," turning streaming pauses into programmatic ad slots with partners like DIRECTV, DISH Media, and Fubo.Wed, 03 Sep 2025 08:29:52 GMTAI & Technology https://www.adworldnews.com/news/nfl-challenges-nielsen-viewership-undercounthttps://www.adworldnews.com/news/nfl-challenges-nielsen-viewership-undercountThe NFL accuses Nielsen of undercounting its audience by millions, challenging the accuracy of its ratings metrics.Wed, 03 Sep 2025 08:29:52 GMTMeasurement https://www.adworldnews.com/news/roqad-acquires-zeotap-data-arm-european-identity-techhttps://www.adworldnews.com/news/roqad-acquires-zeotap-data-arm-european-identity-techRoqad acquires Zeotap's data division, aiming to become the leading identity tech firm in Europe.Wed, 03 Sep 2025 08:29:52 GMTAI & Technology https://www.adworldnews.com/news/zeroclick-raises-55m-ai-ad-network-launchhttps://www.adworldnews.com/news/zeroclick-raises-55m-ai-ad-network-launchRyan Hudson, founder of Honey, launches ZeroClick with $55 million to create an ad network for AI assistants.Wed, 03 Sep 2025 08:29:52 GMTAI & Technology https://www.adworldnews.com/news/macys-integrates-amazon-ad-platformhttps://www.adworldnews.com/news/macys-integrates-amazon-ad-platformMacy’s Media Network will allow brands to buy sponsored ads on its website through Amazon’s ad console, marking a first for a major retailer.Wed, 03 Sep 2025 08:29:52 GMTMeasurement https://www.adworldnews.com/news/cloudflare-ai-crawler-copyright-john-walter-proxylinkhttps://www.adworldnews.com/news/cloudflare-ai-crawler-copyright-john-walter-proxylinkJohn Walter, Founder of Proxylink and President of the Contact Center AI Association, on Cloudflare's pay-per-crawl model.Wed, 03 Sep 2025 05:12:00 GMTAI & Technology