Accedo is launching Accedo Compose, an AI platform that uses “impact agents” to continuously personalize the viewer experience on streaming services, moving beyond rigid, one-size-fits-all interfaces. The system, developed with cloud expert Merapar, will be demonstrated at IBC in September.
Agents on the case: Built on Amazon Web Services, Compose lets autonomous AI agents optimize a service on the fly. The agents’ job is to watch viewer behavior and then introduce changes designed to hit specific business targets—like stopping cancellations or encouraging upgrades.
A tool for every job: The platform includes specialized agents, such as a "churn risk agent" that can serve retention offers to disengaged users. Another "monetization agent" is designed to dangle an upgrade offer when a viewer seems most ready to buy, creating a more responsive service than traditional personalization.
From intent to execution: “Compose closes the loop between strategic intent and user-level execution,” said Accedo Group CEO Michael Lantz. The platform integrates with the company’s existing Accedo Assemble OTT platform but is also available as a standalone product.
Accedo is betting that baking intelligence directly into the streaming experience itself is the key to standing out in an increasingly competitive market. It’s a move from static design to a service that constantly adapts for each individual. The company isn't just focused on front-end AI; it’s also rolling out native identity management for its Accedo One platform, giving customers a single tool to manage the entire subscriber lifecycle.
