Ad World News — marketing, measurement and creative ad industry news
Make Ad World News one of your go-to sources on Google
Latest News
The CTV Opportunity Is Growing. So Is The Buying Complexity.
Insight TV's Nick Manarangi on why buying streaming TV now starts with working out who controls the screen, from glass makers to operating systems and new entrants.
Program-Level Signals Tell CTV Buyers Which Shows Ran Their Ads And Which Ones Paid Off
Peer39’s Chris Chandler, Head of CTV and Audio Partnerships, says contextual earns more CTV budget when buyers can trust the labels on what they buy.
Familiar Voices And Sound Logos Preserve Brand Recognition As Ad Production Speeds Up
Cannes Audio & Radio juror Claudia Hesse on the frog call her jury couldn’t stop whistling and why brands that keep a familiar sound outlast the next new ad.
Industry News
View More
The CTV Opportunity Is Growing. So Is The Buying Complexity.
Insight TV's Nick Manarangi on why buying streaming TV now starts with working out who controls the screen, from glass makers to operating systems and new entrants.
The Local Ad Market Is Growing 8.1% This Year. Take Political Out and It's 2%.
Political advertising will deliver a record year, then leave local media selling into a pessimistic SMB market where former clients must be re-acquired.
Local Media Sellers Led With Finished Creative Instead of Pitch Decks. They Closed $5.9 Million in Ad Spend.
Seven months of data from 50+ local media companies show what happens when reps lead with a finished ad instead of a proposal. Deals run a third larger, 78% of wins are net-new business, and streaming is closing in on broadcast.
Hellmann's Lets Creators And Voters Decide Its 50 State Search For America's Sandwich
Hellmann's is running its search for America's official sandwich entirely on social, with regional creators cooking every state entry and public voting deciding the winner.
As AI Scales, Brands Deliver Human Connection Through Physical Experiences
Yuliya Tushina, Chief Creative Excellence Officer at DASM Group, shares how physical experiences are becoming advertising's strongest response to an AI-saturated creative environment.
Hybrid Audio Production Models Bring AI And Human Craft Into Alignment
Regional Boutique Agencies Find A Competitive Advantage In Creative Distance
Creative Directors Now Build Ensembles To Turn Ideas Into Meaningful Work
General Mills' Marketing Legacy Points AI-Era Marketers At The Consumer Question First
AI & Technology
View More
Inside Svedka's Plan To Serve A Different Vodka Ad For Every Drinking Occasion
Sazerac CMO Sara Saunders on how Svedka uses AI to turn one campaign into an occasion-based system, adapting creative by time and market while humans stay in control.
AI Pushes Creative Agencies To Compete On Human Judgment, Taste, And Imagination
Jyrki Poutanen, co-founder and Chief Creative Officer of United Imaginations, walks through how AI is redrawing the creative agency landscape by democratizing execution.
The 90/10 Split: Building Compliance Architecture Into AI Content Pipelines
Verizon Lead Product Manager Arjun Jamwal on building compliance into AI content production before the output becomes a liability.
AI Becomes The Daily Cadence Engine Behind Modern Brand Creative
Chris Heatherly, Consultant and Advisor at GBBT Consulting, on why AI's real advertising edge is daily cadence, and what Spencer Pratt's AI-powered mayoral campaign reveals about the new production playbook.
Google And Meta Now Rewrite Ad Creative After Sign Off. Brands Are Reclaiming Control.
The Ad Podcast host Dylan Conroy on why AI-default ad platforms are stripping brand control, why follower counts stopped mattering, and what still earns attention.Creative
View More
Familiar Voices And Sound Logos Preserve Brand Recognition As Ad Production Speeds Up
Cannes Audio & Radio juror Claudia Hesse on the frog call her jury couldn’t stop whistling and why brands that keep a familiar sound outlast the next new ad.
When AI Can Make Almost Anything, Creative Judgment Becomes The Real Craft
When AI makes execution abundant, the bottleneck shifts from making to choosing. Rafael Gil reveals what happens when anyone can produce almost anything.
Farmers Insurance Swaps Two Words In Its Jingle And Keeps Every Note
Eleanor Solomon, Head of Creative at Farmers Insurance, and Andres Arlia, Executive Creative Director at Dentsu Creative, on the art of maintaining consumer attention across every channel after company rebrand.
Brands Are Still Commissioning Videos When They Should Be Commissioning Footage Libraries
Ultra's William Boyér argues brands waste money on single videos when one shoot, planned around where each piece will run, could yield a year of footage.
B2B Creative Breaks The 'Sameness' Trap When Brands Lead With Their Own Distinct Character
alan. agency's Benedict Buckland on why B2B campaigns land harder when the product, the research, or the operation carries the story instead of the industry commentary.
Measurement
View MoreCTV’s Growing Complexity Makes A Clear View Of The Customer Essential To Better Buying
Gautham Ram Pingali, Chief Media Officer at WPP Media Canada, explains how simpler customer briefs help buyers keep CTV targeting accurate and prove its value to CFOs.
Brand Tracking Guides The Split Between CTV Reach And AI Creative As Production Costs Fall
Laura Kavanagh, SVP, Head of Media at Mediaplus North America, on when to reach unaware consumers and when to win over uninterested ones with better ads.
Empire Today Measures TV Two Ways To Catch What News and Sports Networks Do For Sales
Stephanie Stawniczy, Marketing Director at Empire Today, explains why quick search counts undersell big networks and what it costs a brand to judge them too early.
Radio's Next Test Is Turning Its Reach Into Numbers Advertisers Can Defend
AURN CEO Chesley Maddox-Dorsey on why radio's next move is proving the value behind its reach, translating trust and attention into the measurable outcomes advertisers now expect.
The CTV Overcorrection: Brands Got Measurement and Forgot About Demand, Says tvScientific CCO
Heather Carver on why CTV can finally build demand and convert it, and what goes wrong when advertisers only fund one half of the funnel.
Redefining The 'R' In ROAS Turns Media Spend Into Compounding Revenue
Genuin CMO Matt Wurst on how marketers shift from renting reach to owning audiences that keep earning.
Hispanic Consumers Drive a Third of U.S. Growth. They Get a Twentieth of the Budget.
Hispanic consumers drive nearly a third of U.S. economic growth. They account for less than a twentieth of advertising reach. The World Cup puts that gap in sharp focus.
The World Cup's Most Coveted Audience Is on the Free Tier
The hardest-to-reach World Cup audience (young, cord-cutting, ad-skipping) is sitting on free, ad-supported streaming. The tournament's opening week proved it.Leadership
View More
Selling Local Media Is Now a Creative Job
The seller's advantage was always access. AI creative took that wall down, and now the advertiser shows up with a finished spot and a point of view.
This Year, Constraint Beat Celebrity Budget in World Cup Advertising
Gian Carlo Lanfranco on why L&C's World Cup work for SKYN proves a hyper-local cultural insight outperforms an eight-figure celebrity media buy.
Streaming Platforms Race To Collapse The Funnel As Shoppable CTV Gains Ground
Jean Carucci, Principal of Carucci Consultants and U of Digital Expert Network member, explains why frictionless, remote-driven purchasing is becoming non-negotiable for streaming partners and why advertisers need to start demanding it.
Programmatic Teams Unlock Better Performance By Vetting Supply Paths, Curating Inventory
Eric Tilbury, Head of Programmatic & Solutions Engineering at Inuvo, explains why supply vetting is the foundation ad teams are missing.
Retention Becomes the New Benchmark for Streaming Success
David Sanderson, Founder and CEO of Reelgood Inc., explains how platforms can leverage the rotation economy to strengthen engagement and reduce churn.
AI Video Pipelines Expand CTV Ads Beyond Big Brands, Says Waymark CCO
Waymark’s chief creative officer explains how AI video pipelines turn CTV ads into a repeatable process—and open TV beyond big brands.
Creative Directors Are Becoming 'Brand Guards' As AI Floods The Creative Pipeline
Hugo Cukurs, Creative Manager at Puresource Natural Products Distributor, on why AI scales output but creative leadership now lives in taste, restraint, and brand stewardship.Most Popular
MEASUREMENT
CTV’s Growing Complexity Makes A Clear View Of The Customer Essential To Better Buying
MEASUREMENT
Brand Tracking Guides The Split Between CTV Reach And AI Creative As Production Costs Fall
MEASUREMENT
Empire Today Measures TV Two Ways To Catch What News and Sports Networks Do For Sales
MEASUREMENT
The CTV Overcorrection: Brands Got Measurement and Forgot About Demand, Says tvScientific CCO
CREATIVE
Creative Flexibility Starts With Knowing Exactly What A Brand Stands For
CREATIVE
Cannes Lions Film Jury President Wants Brands to Say Less With More Clarity
INDUSTRY NEWS