Creative

SAP's Studio Manager Says the Best AI Video Production Starts With the Sharpest Human Direction

Roel Leijten, Studio Manager at SAP, on why tighter briefs, deeper storytelling skills, and shared content systems separate teams getting real leverage from AI.
Ad World News Desk

Trending Stories

Creative

Growth Teams Don’t Need More Brand Rules. They Need Brand Systems.

Industry News

The WBD Deal Shows How Media-Savvy Brands Gain Leverage By Owning The Narrative Early

AI & Technology

GenAI Just Opened CTV to Every Local Advertiser Who Could Afford the Media but Never the Commercial

Measurement

Programmatic CTV Proves Its Value In The Gap Between Theoretical Media Planning and Live Data Execution

Make Ad World News one of your go-to sources on Google

Add Ad World News on Google

Ad World News

|

Latest stories

Industry News

View More

LinkedIn and Amazon Just Opened the Door to B2B Advertising on Streaming TV

Last Week: Marc Jacobs Goes Microdrama, ChatGPT Ads Expand, And CTV Gets Its First Agent-to-Agent Partnership

Meet the Shoe Brand Pulling 250% Higher Returns Than Expected by Running One CTV Ad

YouTube Just Made It Free for Small Businesses to Run AI-Generated Video Ads. Here's the Catch.

European CTV Drives Results Without Relying On Individual Viewer Identification

AI & Technology

View More

GenAI Just Opened CTV to Every Local Advertiser Who Could Afford the Media but Never the Commercial

Comcast Advertising Insights Lead Says CTV Builds The Brand Memory AI Answer Engines Reward

Performance-Based Optimization Turns Linear TV Into a Shared-Value Model for Publishers and Advertisers

Modern Marketers Become Growth Architects As Algorithms Take Over The Ad Stack

Every Small Business Can Run a TV Ad Now, and That Lifts the Creative Bar for Everyone

Creative

View More

SAP's Studio Manager Says the Best AI Video Production Starts With the Sharpest Human Direction

Ad World News Desk

Growth Teams Don’t Need More Brand Rules. They Need Brand Systems.

When Audiences Lack Category Awareness, Brands Need A Streaming-Era Attention Strategy

Local Advertisers Now Have Access to the Same CTV Tools the Big Agencies Have Had for Years

The Self-Serve CTV Land Grab: A Decision Framework for Platform Operators

Local Media Find Digital Lifeline in Video in a Race to Replace Core Revenue with Modern Creative Ad Stacks

Measurement

View More

Programmatic CTV Proves Its Value In The Gap Between Theoretical Media Planning and Live Data Execution

Platform-Native Creative Drives Higher Attention And Better Outcomes Across Screens

Why Media Silos Persist As Teams Struggle To Proactively Restructure: With Nielsen Growth Lead, Taylan Sadikoglu

Why Brands That Still Market Through Funnels Are Measuring the Wrong Thing Entirely

Why Streaming Ads Underperform On Paper As Measurement Models Miss The Impact

Leadership

View More

Streaming Platforms Race To Collapse The Funnel As Shoppable CTV Gains Ground

Ad World News Desk

Programmatic Teams Unlock Better Performance By Vetting Supply Paths, Curating Inventory

Retention Becomes the New Benchmark for Streaming Success

AI Video Pipelines Expand CTV Ads Beyond Big Brands, Says Waymark CCO

Creative Directors Are Becoming 'Brand Guards' As AI Floods The Creative Pipeline

At Advertising Week, CPG Leaders Explore How AI's Promise, Trepidation Will Reshape Industry

Make Ad World News one of your go-to sources on Google

Add Ad World News on Google

Most Popular

SAP's Studio Manager Says the Best AI Video Production Starts With the Sharpest Human Direction

In The Next Phase Of AI Video, Storytelling Pulls Ahead of Spectacle

As Ad Breaks Hit Their Limit, Streaming Platforms Are Moving Ads Into Content

CTV Is Catching Up To Performance Marketing, One Remote Click At A Time

AI is Rewiring Campaigns in Real Time, Replacing Big Bets with Constant Iteration

Human-Led Concepts Anchor Campaigns as AI Scales Creative Execution

Why Streaming Consolidation is Freezing the Market Long Before Warner Bros Deal Closes

Ad World News is powered by:
You need to drive revenue. You need a creative edge. You need to do it fast. Capture your advertiser’s attention and get them on air in record time with custom AI video ads. Waymark helps you launch campaigns faster, scale effortlessly and drive real revenue.
Subscribe to our newsletter for free to get weekly updates from Ad World News sent right to your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Ad World News | Powered by Waymark © 2025