AI + CTV in 2026: Turning Streaming Attention into Revenue
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AI & Technology
Creative
Measurement
Leadership
AI & Technology
Human-Led Concepts Anchor Campaigns as AI Scales Creative Execution
Creative Director Kenan Peköz of Audacy Seattle examines AI’s role in advertising and why human effort remains the key to breakthrough ideas.
Ad World News Desk
Trending Stories
Measurement
Marquee Sports Campaigns Win When Business Outcomes Guide Strategy Decisions
Leadership
Retention Becomes the New Benchmark for Streaming Success
AI & Technology
Super Bowl LX Becomes Launchpad For Ambient AI In Experiential Marketing
Industry News
Performance TV Just Dethroned Social Media as the King of Ad Spend
Ad World News
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Latest stories
AI-Powered Prototyping Pushes Agencies to Compete on Vision, Not Budget
Freshpaint and MNTN Launch a Fix for Healthcare's CTV Ad Problem
Waymark VP Says CTV Creative Is Going Modular As AI Ends Static, One-Size-Fits-All Advertising
Disney+ Chases the TikTok Dragon with Vertical Video
A Content Expert's Framework for Balancing AI Hype with Authentic Customer Connection
Industry News
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Why Streaming Consolidation is Freezing the Market Long Before Warner Bros Deal Closes
Ad World News Desk
Digital-First Storytelling Lets Brands Capitalize on Super Bowl Spotlight Beyond Game Night
Freshpaint and MNTN Launch a Fix for Healthcare's CTV Ad Problem
Performance TV Just Dethroned Social Media as the King of Ad Spend
Marketers Embrace AI for Video, But Consumers Aren't Fooled
Big TV Is Airing More Ads But Making Less Money: EDO Report
AI & Technology
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Human-Led Concepts Anchor Campaigns as AI Scales Creative Execution
Ad World News Desk
AI-Powered Prototyping Pushes Agencies to Compete on Vision, Not Budget
Super Bowl LX Becomes Launchpad For Ambient AI In Experiential Marketing
ADWEEK Brings a New AI-Powered Judge to Super Bowl Ads
Disney+ Chases the TikTok Dragon with Vertical Video
Waymark CEO Predicts AI and CTV Will Cross The Early Adopter Chasm, Go Mainstream in 2026
Creative
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Waymark VP Says CTV Creative Is Going Modular As AI Ends Static, One-Size-Fits-All Advertising
Ad World News Desk
In A Constrained Budget Era, Playing It Safe Becomes A Costly Brand Strategy
Widespread Use of AI In Advertising Forces More Deliberate Creative Decision Making
Brands Risk Losing Cultural Connection When AI Replaces Narrative And Creative Intent
Brands Pull Back On Highly-Produced Corporate Video As Audiences Prefer Real, Unfiltered Content
Brands Embrace Culture-First Strategies as Gen Z Latino Consumers Demand Authenticity
Measurement
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Marquee Sports Campaigns Win When Business Outcomes Guide Strategy Decisions
Ad World News Desk
Super Bowl Surround Strategy Turns Cultural Tentpole Into Conversion Machine
Brands Win Live Sports Viewers With Sequenced Creative and Precise Targeting
Marketers Turn To Business Data To Ground Media Strategies As Buyer Journeys Fragment
Local Advertisers Gain Unprecedented Access to Sports Audiences as Streaming Redefines TV
Fox News Digital Seizes Top Spot as CNN’s Audience Plummets
Leadership
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Retention Becomes the New Benchmark for Streaming Success
Ad World News Desk
AI Video Pipelines Expand CTV Ads Beyond Big Brands, Says Waymark CCO
Creative Directors Are Becoming 'Brand Guards' As AI Floods The Creative Pipeline
At Advertising Week, CPG Leaders Explore How AI's Promise, Trepidation Will Reshape Industry
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Human-Led Concepts Anchor Campaigns as AI Scales Creative Execution
Why Streaming Consolidation is Freezing the Market Long Before Warner Bros Deal Closes
Super Bowl Surround Strategy Turns Cultural Tentpole Into Conversion Machine
Brands Win Live Sports Viewers With Sequenced Creative and Precise Targeting
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In A Constrained Budget Era, Playing It Safe Becomes A Costly Brand Strategy
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