Industry News

Digital-First Storytelling Lets Brands Capitalize on Super Bowl Spotlight Beyond Game Night

From Totino’s to Skittles, brands are rethinking Super Bowl advertising with CTV, digital-first storytelling, and culture-led strategies in 2026.
Ad World News Desk

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Industry News

Performance TV Just Dethroned Social Media as the King of Ad Spend

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Marketers Embrace AI for Video, But Consumers Aren't Fooled

AI & Technology

ADWEEK Brings a New AI-Powered Judge to Super Bowl Ads

AI & Technology

Waymark CEO Predicts AI and CTV Will Cross The Early Adopter Chasm, Go Mainstream in 2026

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Waymark VP Says CTV Creative Is Going Modular As AI Ends Static, One-Size-Fits-All Advertising

Ad World News Desk

In A Constrained Budget Era, Playing It Safe Becomes A Costly Brand Strategy

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Ad World News Desk

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Digital-First Storytelling Lets Brands Capitalize on Super Bowl Spotlight Beyond Game Night

In A Constrained Budget Era, Playing It Safe Becomes A Costly Brand Strategy

Widespread Use of AI In Advertising Forces More Deliberate Creative Decision Making

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