Industry News

General Mills' Marketing Legacy Points AI-Era Marketers At The Consumer Question First

Natasha Bruns, Senior Corporate Archivist at General Mills, shares why the same consumer-first marketing principle has held across every era of the company's brand portfolio.
Ad World News Desk

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General Mills' Marketing Legacy Points AI-Era Marketers At The Consumer Question First

Walmart Acquires Vibe.co for $1.4 Billion. But the Biggest CTV Prize Is Still Up for Grabs

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