Measurement

Brands Win Live Sports Viewers With Sequenced Creative and Precise Targeting

The old rules of live sports advertising are fading. Maryna Burushkina, Founder & CEO of GrowthChannel, explains why brands must now use frequency, sequenced creative, and new performance metrics to prove bottom-line impact in the streaming era.
Ad World News Desk

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AI & Technology

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Industry News

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Industry News

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AI & Technology

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Industry News

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Freshpaint and MNTN Launch a Fix for Healthcare's CTV Ad Problem

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AI & Technology

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Creative

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Waymark VP Says CTV Creative Is Going Modular As AI Ends Static, One-Size-Fits-All Advertising

Ad World News Desk

In A Constrained Budget Era, Playing It Safe Becomes A Costly Brand Strategy

Widespread Use of AI In Advertising Forces More Deliberate Creative Decision Making

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Measurement

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Marketers Turn To Business Data To Ground Media Strategies As Buyer Journeys Fragment

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Leadership

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AI Video Pipelines Expand CTV Ads Beyond Big Brands, Says Waymark CCO

Ad World News Desk

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Brands Win Live Sports Viewers With Sequenced Creative and Precise Targeting

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In A Constrained Budget Era, Playing It Safe Becomes A Costly Brand Strategy

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