AI + CTV in 2026: Turning Streaming Attention into Revenue
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Industry News
AI & Technology
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Measurement
Leadership
AI & Technology
As Ad Breaks Hit Their Limit, Streaming Platforms Are Moving Ads Into Content
Scott Young, Co-Founder and Chief Product Officer at Transmit, is turning in-stream moments into scalable ad inventory.
Ad World News Desk
Trending Stories
Measurement
CTV Strategy Evolves As Advertisers Trade Prestige Deals For Layered Media Plans
AI & Technology
Marketers Who Over-Rely on AI Risk Getting Lost in a Sea of Sameness
Industry News
Without More Franchise IP, Netflix Risks Becoming a Revolving Door for Subscribers
Industry News
European CTV Drives Results Without Relying On Individual Viewer Identification
Ad World News
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Latest stories
CTV Strategy Evolves As Advertisers Trade Prestige Deals For Layered Media Plans
Marketers Who Over-Rely on AI Risk Getting Lost in a Sea of Sameness
Without More Franchise IP, Netflix Risks Becoming a Revolving Door for Subscribers
European CTV Drives Results Without Relying On Individual Viewer Identification
NBA Europe's $1B-Per-Team Bet Could Reshape How Brands Buy into Live Sports
Industry News
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European CTV Drives Results Without Relying On Individual Viewer Identification
Ad World News Desk
Without More Franchise IP, Netflix Risks Becoming a Revolving Door for Subscribers
Why Streaming Consolidation is Freezing the Market Long Before Warner Bros Deal Closes
Digital-First Storytelling Lets Brands Capitalize on Super Bowl Spotlight Beyond Game Night
Freshpaint and MNTN Launch a Fix for Healthcare's CTV Ad Problem
Performance TV Just Dethroned Social Media as the King of Ad Spend
AI & Technology
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Marketers Who Over-Rely on AI Risk Getting Lost in a Sea of Sameness
Ad World News Desk
As Ad Breaks Hit Their Limit, Streaming Platforms Are Moving Ads Into Content
NBA Europe's $1B-Per-Team Bet Could Reshape How Brands Buy into Live Sports
AI is Rewiring Campaigns in Real Time, Replacing Big Bets with Constant Iteration
AI Video Unlocks Rapid Creation, but Quality Hinges on Skilled Direction and Strategic Vision
How Maintaining 'Creator DNA' Within Isolated AI Creative Work Helps Teams Stay Collaborative
Creative
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The Self-Serve CTV Land Grab: A Decision Framework for Platform Operators
Ad World News Desk
Local Media Find Digital Lifeline in Video in a Race to Replace Core Revenue with Modern Creative Ad Stacks
Waymark VP Says CTV Creative Is Going Modular As AI Ends Static, One-Size-Fits-All Advertising
In A Constrained Budget Era, Playing It Safe Becomes A Costly Brand Strategy
Widespread Use of AI In Advertising Forces More Deliberate Creative Decision Making
Brands Risk Losing Cultural Connection When AI Replaces Narrative And Creative Intent
Measurement
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CTV Strategy Evolves As Advertisers Trade Prestige Deals For Layered Media Plans
Ad World News Desk
CTV Is Catching Up To Performance Marketing, One Remote Click At A Time
70% of CTV Advertisers are Raising Budgets in 2026, but the Creative Gap Is Getting Wider
Marquee Sports Campaigns Win When Business Outcomes Guide Strategy Decisions
Super Bowl Surround Strategy Turns Cultural Tentpole Into Conversion Machine
Brands Win Live Sports Viewers With Sequenced Creative and Precise Targeting
Leadership
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Programmatic Teams Unlock Better Performance By Vetting Supply Paths, Curating Inventory
Ad World News Desk
Retention Becomes the New Benchmark for Streaming Success
AI Video Pipelines Expand CTV Ads Beyond Big Brands, Says Waymark CCO
Creative Directors Are Becoming 'Brand Guards' As AI Floods The Creative Pipeline
At Advertising Week, CPG Leaders Explore How AI's Promise, Trepidation Will Reshape Industry
Flash Moments Replace Funnels in the New PLG Era
Most Popular
As Ad Breaks Hit Their Limit, Streaming Platforms Are Moving Ads Into Content
CTV Is Catching Up To Performance Marketing, One Remote Click At A Time
AI is Rewiring Campaigns in Real Time, Replacing Big Bets with Constant Iteration
Human-Led Concepts Anchor Campaigns as AI Scales Creative Execution
Why Streaming Consolidation is Freezing the Market Long Before Warner Bros Deal Closes
Super Bowl Surround Strategy Turns Cultural Tentpole Into Conversion Machine
Brands Win Live Sports Viewers With Sequenced Creative and Precise Targeting
