AI + CTV in 2026: Turning Streaming Attention into Revenue
Read the Report
Industry News
AI & Technology
Creative
Measurement
Leadership
AI & Technology
As Ad Breaks Hit Their Limit, Streaming Platforms Are Moving Ads Into Content
Scott Young, Co-Founder and Chief Product Officer at Transmit, is turning in-stream moments into scalable ad inventory.
Ad World News Desk
Trending Stories
Industry News
The WBD Deal Shows How Media-Savvy Brands Gain Leverage By Owning The Narrative Early
AI & Technology
GenAI Just Opened CTV to Every Local Advertiser Who Could Afford the Media but Never the Commercial
Measurement
Programmatic CTV Proves Its Value In The Gap Between Theoretical Media Planning and Live Data Execution
Measurement
Platform-Native Creative Drives Higher Attention And Better Outcomes Across Screens
Make Ad World News one of your go-to sources on Google
Add Ad World News on Google
Ad World News
|
Latest stories
The WBD Deal Shows How Media-Savvy Brands Gain Leverage By Owning The Narrative Early
GenAI Just Opened CTV to Every Local Advertiser Who Could Afford the Media but Never the Commercial
Programmatic CTV Proves Its Value In The Gap Between Theoretical Media Planning and Live Data Execution
Platform-Native Creative Drives Higher Attention And Better Outcomes Across Screens
Local Advertisers Now Have Access to the Same CTV Tools the Big Agencies Have Had for Years
Industry News
View More
The WBD Deal Shows How Media-Savvy Brands Gain Leverage By Owning The Narrative Early
Ad World News Desk
LinkedIn and Amazon Just Opened the Door to B2B Advertising on Streaming TV
Last Week: Marc Jacobs Goes Microdrama, ChatGPT Ads Expand, And CTV Gets Its First Agent-to-Agent Partnership
Meet the Shoe Brand Pulling 250% Higher Returns Than Expected by Running One CTV Ad
YouTube Just Made It Free for Small Businesses to Run AI-Generated Video Ads. Here's the Catch.
European CTV Drives Results Without Relying On Individual Viewer Identification
AI & Technology
View More
GenAI Just Opened CTV to Every Local Advertiser Who Could Afford the Media but Never the Commercial
Ad World News Desk
Comcast Advertising Insights Lead Says CTV Builds The Brand Memory AI Answer Engines Reward
Performance-Based Optimization Turns Linear TV Into a Shared-Value Model for Publishers and Advertisers
Modern Marketers Become Growth Architects As Algorithms Take Over The Ad Stack
Every Small Business Can Run a TV Ad Now, and That Lifts the Creative Bar for Everyone
AI Transparency Becomes A Brand Discipline As Disclosure Missteps Erode Trust
Creative
View More
Local Advertisers Now Have Access to the Same CTV Tools the Big Agencies Have Had for Years
Ad World News Desk
The Self-Serve CTV Land Grab: A Decision Framework for Platform Operators
Local Media Find Digital Lifeline in Video in a Race to Replace Core Revenue with Modern Creative Ad Stacks
Waymark VP Says CTV Creative Is Going Modular As AI Ends Static, One-Size-Fits-All Advertising
In A Constrained Budget Era, Playing It Safe Becomes A Costly Brand Strategy
Widespread Use of AI In Advertising Forces More Deliberate Creative Decision Making
Measurement
View More
Programmatic CTV Proves Its Value In The Gap Between Theoretical Media Planning and Live Data Execution
Ad World News Desk
Platform-Native Creative Drives Higher Attention And Better Outcomes Across Screens
Why Media Silos Persist As Teams Struggle To Proactively Restructure: With Nielsen Growth Lead, Taylan Sadikoglu
Why Brands That Still Market Through Funnels Are Measuring the Wrong Thing Entirely
Why Streaming Ads Underperform On Paper As Measurement Models Miss The Impact
CTV Strategy Evolves As Advertisers Trade Prestige Deals For Layered Media Plans
Leadership
View More
Streaming Platforms Race To Collapse The Funnel As Shoppable CTV Gains Ground
Ad World News Desk
Programmatic Teams Unlock Better Performance By Vetting Supply Paths, Curating Inventory
Retention Becomes the New Benchmark for Streaming Success
AI Video Pipelines Expand CTV Ads Beyond Big Brands, Says Waymark CCO
Creative Directors Are Becoming 'Brand Guards' As AI Floods The Creative Pipeline
At Advertising Week, CPG Leaders Explore How AI's Promise, Trepidation Will Reshape Industry
Make Ad World News one of your go-to sources on Google
Add Ad World News on Google
Most Popular
As Ad Breaks Hit Their Limit, Streaming Platforms Are Moving Ads Into Content
CTV Is Catching Up To Performance Marketing, One Remote Click At A Time
AI is Rewiring Campaigns in Real Time, Replacing Big Bets with Constant Iteration
Human-Led Concepts Anchor Campaigns as AI Scales Creative Execution
Why Streaming Consolidation is Freezing the Market Long Before Warner Bros Deal Closes
Super Bowl Surround Strategy Turns Cultural Tentpole Into Conversion Machine
Brands Win Live Sports Viewers With Sequenced Creative and Precise Targeting
