Industry News

Why Streaming Consolidation is Freezing the Market Long Before Warner Bros Deal Closes

The Netflix-Warner Bros. deal is more than a merger. Robert Franke, CEO of Intaglio Films, says prolonged merger talks stall rivals, shrink the indie pipeline, and reshape streaming power early.
Ad World News Desk

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AI & Technology

Super Bowl LX Becomes Launchpad For Ambient AI In Experiential Marketing

Industry News

Performance TV Just Dethroned Social Media as the King of Ad Spend

Industry News

Marketers Embrace AI for Video, But Consumers Aren't Fooled

AI & Technology

ADWEEK Brings a New AI-Powered Judge to Super Bowl Ads

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Industry News

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Digital-First Storytelling Lets Brands Capitalize on Super Bowl Spotlight Beyond Game Night

Freshpaint and MNTN Launch a Fix for Healthcare's CTV Ad Problem

Performance TV Just Dethroned Social Media as the King of Ad Spend

Marketers Embrace AI for Video, But Consumers Aren't Fooled

Big TV Is Airing More Ads But Making Less Money: EDO Report

AI & Technology

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Super Bowl LX Becomes Launchpad For Ambient AI In Experiential Marketing

ADWEEK Brings a New AI-Powered Judge to Super Bowl Ads

Disney+ Chases the TikTok Dragon with Vertical Video

Waymark CEO Predicts AI and CTV Will Cross The Early Adopter Chasm, Go Mainstream in 2026

Ad Industry Shifts To Hybrid AI Production To Balance Scale And Creative Taste

Creative

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Waymark VP Says CTV Creative Is Going Modular As AI Ends Static, One-Size-Fits-All Advertising

Ad World News Desk

In A Constrained Budget Era, Playing It Safe Becomes A Costly Brand Strategy

Widespread Use of AI In Advertising Forces More Deliberate Creative Decision Making

Brands Risk Losing Cultural Connection When AI Replaces Narrative And Creative Intent

Brands Pull Back On Highly-Produced Corporate Video As Audiences Prefer Real, Unfiltered Content

Brands Embrace Culture-First Strategies as Gen Z Latino Consumers Demand Authenticity

Measurement

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Brands Win Live Sports Viewers With Sequenced Creative and Precise Targeting

Marketers Turn To Business Data To Ground Media Strategies As Buyer Journeys Fragment

Local Advertisers Gain Unprecedented Access to Sports Audiences as Streaming Redefines TV

Fox News Digital Seizes Top Spot as CNN’s Audience Plummets

Customer Context Takes the Lead as Marketing’s Most Valuable Asset

Leadership

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AI Video Pipelines Expand CTV Ads Beyond Big Brands, Says Waymark CCO

Ad World News Desk

Creative Directors Are Becoming 'Brand Guards' As AI Floods The Creative Pipeline

At Advertising Week, CPG Leaders Explore How AI's Promise, Trepidation Will Reshape Industry

Flash Moments Replace Funnels in the New PLG Era

Curing the Fractured Customer Journey With a Simple Omnichannel Mandate: Data First

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Most Popular

Why Streaming Consolidation is Freezing the Market Long Before Warner Bros Deal Closes

Super Bowl Surround Strategy Turns Cultural Tentpole Into Conversion Machine

Brands Win Live Sports Viewers With Sequenced Creative and Precise Targeting

Digital-First Storytelling Lets Brands Capitalize on Super Bowl Spotlight Beyond Game Night

In A Constrained Budget Era, Playing It Safe Becomes A Costly Brand Strategy

Widespread Use of AI In Advertising Forces More Deliberate Creative Decision Making

Ad Industry Shifts To Hybrid AI Production To Balance Scale And Creative Taste

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