Creative

Waymark VP Says CTV Creative Is Going Modular As AI Ends Static, One-Size-Fits-All Advertising

In A Constrained Budget Era, Playing It Safe Becomes A Costly Brand Strategy

Widespread Use of AI In Advertising Forces More Deliberate Creative Decision Making

Brands Risk Losing Cultural Connection When AI Replaces Narrative And Creative Intent

Brands Pull Back On Highly-Produced Corporate Video As Audiences Prefer Real, Unfiltered Content

Brands Embrace Culture-First Strategies as Gen Z Latino Consumers Demand Authenticity

Clipping Goes Mainstream: The Niche Tactic Commanding Marketing Budgets

AI-Driven Integration of Creative and Media is Here To Stay

Creativity and Focus Emerge as the Winning Formula in Today’s Fragmented Sports Media

Netflix Is Turning Your TV Into a Party Game Console

While Sora 2 Is Rewriting the Creative Playbook, Human-Led Testing Is Winning Strategy

Small Teams Empowered with Full Creative Ownership are the Future of Brand Building at Fuse Media