Ad World News is a trade publication covering advertising, connected TV and creative production, written for advertising executives, media buyers, creative and production leaders, and the operators building for streaming and CTV.
We are interested in one thing above all: what the people actually doing this work have learned from doing it. Most of what gets published about advertising and media is written at a distance, from the outside. We would rather ask the person who ran the project, absorbed the cost of the wrong decision, and had to explain the result to their board. That is why original interviews sit at the center of our coverage rather than at the edges of it.
Our readership is global and syndicated, and includes professionals at Fortune 500 companies and leading organizations across advertising and media. What we want to give them is a useful place to learn from their peers, and to give the experts we interview a credible platform for the experience they have earned.
A sense of the work, and of who talks to us:
Ad World News is sponsored by Waymark. Rather than relying on display advertising or a reader paywall, the publication is supported by a single company with a strong connection to the industry we cover, and we disclose that plainly so readers and contributors know how the work is funded. The articles and interviews are independently produced by the Ad World News editorial team of journalists and editors.
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Story tips, corrections, questions about an interview invitation, or a note from a communications team on behalf of someone we have approached, all of it reaches a person at editors[at]adworldnews.com.
