Industry News

Walmart Acquires Vibe.co for $1.4 Billion. But the Biggest CTV Prize Is Still Up for Grabs
Streaming's Path Past Churn Runs Through Membership Thinking
A Knicks Title Is a New York Small-Business Moment.
The World Cup's Sixteen Host Cities Are Creating One Big Local-Business Gold Rush
The World Cup's Expensive Ad Packages Have a Cheaper Backdoor
Alcohol Brands Are Moving From Broad Campaigns to Curated Experiences for Gen Z Adults 21+
The WBD Deal Shows How Media-Savvy Brands Gain Leverage By Owning The Narrative Early
LinkedIn and Amazon Just Opened the Door to B2B Advertising on Streaming TV
Last Week: Marc Jacobs Goes Microdrama, ChatGPT Ads Expand, And CTV Gets Its First Agent-to-Agent Partnership
Meet the Shoe Brand Pulling 250% Higher Returns Than Expected by Running One CTV Ad
YouTube Just Made It Free for Small Businesses to Run AI-Generated Video Ads. Here's the Catch.
European CTV Drives Results Without Relying On Individual Viewer Identification
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