Measurement

Retail Media Fixates on Measurement Standards as Amazon and Google Expand Their Reach
How Guidepoint's CMO Built a $2M Pipeline by Killing 'Vanity Metrics'
In the Attention Economy, New Currencies Emerge to Challenge Advertising's Old Guard
Why 'Intent Velocity' is the New North Star for B2B Growth Teams Leveraging AI
Circana Acquires Nielsen Unit to Build a Measurement Super-Platform
NFL Throws Flag on Nielsen Measurement Data, Claims Millions of Viewers Go Uncounted
Macy's and Amazon's Ad Alliance is a New Era for Retail Media
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