Freely is adding 10 new channels in 2026, including cult favorites and major brands, to expand its UK streaming service to over 70 channels.
The expansion includes channels like BLAZE, Bloomberg TV+, and Talking Pictures TV, aiming to replicate the full range of broadcast TV.
Freely's strategy is to become the default digital home for British television as traditional broadcast signals phase out.
The platform has surpassed half a million weekly users, marking significant growth since its launch.
UK streaming service Freely is adding 10 new channels in 2026, including cult favorites and major brands, in a strategic push to replicate the full range of broadcast TV and solidify its position as the heir to Freeview. The move, which will push the platform's offering to over 70 channels, is designed to win over viewers ahead of the eventual shutdown of traditional broadcast signals.
The channel drop: The expansion, announced at MIPCOM in Cannes, includes Hearst’s paranormal-focused channel BLAZE, Bloomberg TV+, and a jewelry shopping channel. Existing partner AMC Networks International UK is doubling down on its commitment, launching five channels including TRUE CRIME UK, Evidence of Evil, and Love After Lock Up.
A nod to the niche: The inclusion of Talking Pictures TV, a fan-favorite specializing in classic British films, delivers a direct answer to early criticism that Freely lacked the smaller, independent channels viewers loved on Freeview. Adding the highly-requested channel shows Freely understands it needs to serve the long tail of viewer interests, not just the mainstream.
By the numbers: The content push coincides with Freely's growing momentum, with the service having passed half a million weekly users since its launch. Everyone TV CEO Jonathan Thompson said the move marks "another step forward" for the platform, framing it as a response to viewer demand for familiar, "lean-back" television experiences.
Freely's strategy is clear: become the default digital home for the full, sometimes quirky, spectrum of British television. By building a comprehensive lifeboat for beloved channels, it's making a compelling case for viewers to make the switch before the old broadcast signals are switched off for good.
Also on our radar: The platform's growth strategy extends beyond just adding channels, with recent moves showing its first expansion into non-TV devices. This latest announcement is also part of a wider trend, following a previous deal that saw Freely add 16 other channels to its lineup.
