ADWEEK Brings a New AI-Powered Judge to Super Bowl Ads

ADWEEK is partnering with tech startup Emberos to launch the "Real Time AI Influence Index" for Super Bowl 60, creating a new scoreboard that measures how advertisers' multi-million dollar spots perform inside generative AI platforms.

• How it works: A live top-7 ranking will appear on ADWEEK’s website during the game, scoring brands on metrics like mention frequency, descriptive accuracy, and consistency across platforms including ChatGPT, Gemini, and Grok. The index reflects a new reality where ad success isn't just about social buzz but also about how it's remembered by AI.

• Share of prompt: The initiative marks a new front in marketing analytics, trading the old battle for "share of voice" for a new one over "share of prompt." As AI becomes a new gatekeeper of cultural memory, brands are scrambling to control how their biggest moments are recorded and retold by these systems.

The index won't just be a report card for advertisers; it will also offer a comparative look at the AI platforms themselves, assessing their performance, brand recall, and overall consistency in a high-stakes, real-time cultural event. The startup powering the new index, Emberos, recently emerged from stealth with a focus on helping brands control their AI narratives.