Open Broadcast Systems, an encoding specialist, has teamed up with video delivery provider Tulix to offer a single, integrated workflow for professional broadcasters, as reported by Advanced Television. The collaboration tackles the persistent challenge of bridging traditional broadcast hardware with modern, internet-based distribution.
The broadcast bridge: The joint offering creates a simplified pipeline for getting content to viewers. Open Broadcast Systems' encoders convert traditional broadcast feeds (SDI) for IP transport, and from there, Tulix’s platform takes over, pushing the stream out to virtually any destination, from cable headends to viewers' phones.
An agile alternative: In a market crowded with larger, incumbent vendors, the partnership provides a more flexible option for broadcasters. Kieren Kunhya, CEO at Open Broadcast Systems, noted the deal brings "robust, flexible" technology to the table, while Tulix CCO Nino Doijashvili highlighted the need for "high performing, and reliable" solutions to deliver content "everywhere, and on any screen.”
The collaboration offers a streamlined, end-to-end solution that addresses the market's shift toward IP-based workflows, allowing two specialized firms to compete with more complex, established systems.
The move reflects a broader industry trend toward more flexible and remote production models, a key topic of discussion at events like NAB New York as the sports and media worlds navigate new broadcast technologies.
