Measurement

70% of CTV Advertisers are Raising Budgets in 2026, but the Creative Gap Is Getting Wider

Marquee Sports Campaigns Win When Business Outcomes Guide Strategy Decisions

Super Bowl Surround Strategy Turns Cultural Tentpole Into Conversion Machine

Brands Win Live Sports Viewers With Sequenced Creative and Precise Targeting

Marketers Turn To Business Data To Ground Media Strategies As Buyer Journeys Fragment

Local Advertisers Gain Unprecedented Access to Sports Audiences as Streaming Redefines TV

Fox News Digital Seizes Top Spot as CNN’s Audience Plummets

Customer Context Takes the Lead as Marketing’s Most Valuable Asset

Retail Media Fixates on Measurement Standards as Amazon and Google Expand Their Reach

How Guidepoint's CMO Built a $2M Pipeline by Killing 'Vanity Metrics'

In the Attention Economy, New Currencies Emerge to Challenge Advertising's Old Guard

Why 'Intent Velocity' is the New North Star for B2B Growth Teams Leveraging AI