Following the launch of its new AI video feed, Vibes, Meta’s AI app has seen its daily active users more than triple to 2.7 million, capitalizing on public curiosity for features its rivals have yet to release, as reported by TechCrunch.
From trickle to flood: The app's growth trajectory has been completely altered. A year ago, it saw just 4,000 daily downloads but is now pulling in 300,000 new installs per day, a surge that directly correlates with the September 25th rollout of the video feature.
Rivals in reverse: Meta is capturing this momentum as its competitors are stumbling. The same data reveals that while Meta AI surged, apps like ChatGPT, Grok, and Perplexity all saw their daily active users dip, continuing a reported trend of slowing growth for ChatGPT's mobile app.
By keeping its powerful Sora video generator behind a velvet rope, OpenAI created a wave of hype that Meta is now successfully riding. In a market hungry for the next big thing, OpenAI is whetting the appetite, but Meta is the one serving the meal.
For a different perspective on the initial feature launch, Reuters also covered the announcement as the social media giant looks to fast-track its work on artificial intelligence.
