Industry News

The WBD Deal Shows How Media-Savvy Brands Gain Leverage By Owning The Narrative Early
LinkedIn and Amazon Just Opened the Door to B2B Advertising on Streaming TV
Last Week: Marc Jacobs Goes Microdrama, ChatGPT Ads Expand, And CTV Gets Its First Agent-to-Agent Partnership
Meet the Shoe Brand Pulling 250% Higher Returns Than Expected by Running One CTV Ad
YouTube Just Made It Free for Small Businesses to Run AI-Generated Video Ads. Here's the Catch.
European CTV Drives Results Without Relying On Individual Viewer Identification
Without More Franchise IP, Netflix Risks Becoming a Revolving Door for Subscribers
Why Streaming Consolidation is Freezing the Market Long Before Warner Bros Deal Closes
Digital-First Storytelling Lets Brands Capitalize on Super Bowl Spotlight Beyond Game Night
Freshpaint and MNTN Launch a Fix for Healthcare's CTV Ad Problem
Performance TV Just Dethroned Social Media as the King of Ad Spend
Marketers Embrace AI for Video, But Consumers Aren't Fooled
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